Typical crudely made HEM incense sticks dipped in synthetic perfume. These are meant to be strawberry, but the scent is closer to citric notes such as tangerine and lychee - smells like an American Pale Ale. There's some burning rubber band, burning wool, burning plastic, and a sense of chemicals about it all. But the fruit notes do dominate. Despite the crudeness of the manufacture, and the undesirable base notes, the fruity top notes are sharp and lively, and will waken up a room.