Incense In The Wind

Radiating Incense In The Wind - a painting by Hai Linh Le

Friday 31 March 2017

Moksh Swarna Gulab (स्वर्ण स्वर्ण - Gold Rose)


Second review - scroll down for earlier


This is a highly fragranced perfume-dipped (or perfumed) incense. The floral character is there from the off, giving great lungfuls of rose perfume. This brightens and freshens any room. Moksh are one of the most popular domestic incense companies in India, and you can see why. There's nothing fussy or fancy about this - it just does what it says on the tin - it fills the room with a clean and happy fragrance. It's not sublime or heavenly, but for a cheap and cheerful everyday incense this works wonders. I have grown to like Moksh, and I think the company deserves more exposure in the UK - not for incense geeks, but for everyday folk who want a decent everyday incense. I successively sold it in my (now closed) eBay incense shop. Nice one. 


Date: Nov 2018   Score: 35


First review


I reviewed a Moksh incense back in 2013 - Akash Phool; a reasonably pleasant fragrant everyday perfume-dipped incense. I said I'd be interested in reviewing other Moksh incense, and now, nearly four years later, I get around to it. This is kinda similar to the Akash Phool in that it is highly scented, with a chemical rather than natural formulation (sharp, acrid notes of toilet cleaner); machine made, perfume-dipped on charcoal. The scent when burning is gentle, surprisingly refined, and quite floral. It is certainly better than toilet freshener incense, though a good way from being heavenly, and just falls short of being the sort of good stuff I'd like to buy again. This is decent, basic everyday incense. Top end of the everyday incense, but not one to use when friends or guests are expected, or when you want to have a special moment, but fine for lighting up any time you want some gentle and pleasant floral notes in the house that you're not really going to spend any attention to.

The name Gulab is Hindi - स्वर्ण - for rose. And the subtitle is "Natural Rose Flowers' Fragrance". The box is attractively decorated with roses. The brand range is Swarna - स्वर्ण - meaning Gold. Moksh TV Advert from April 2015.


Date: March 2017   Score: 29

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