HEM are a hugely popular and successful perfumed incense company. They are largely dismissed by incense enthusiasts because they use perfume to scent the incense rather than essential oil and other raw ingredients. And I understand that stance to an extent because very few of the most meaningful incenses I have encountered have been perfumed - most have been natural. But the incense I burn mostly is perfumed as it's ideal for casual everyday use, is generally cheaper, and can be damned attractive. It's like being impressed with champagne, but preferring to drink chardonnay on an everyday basis.
I like this Good Fortune. The name is a common one in Asian incense - less common for incense marketed to the West. While a lot of people burn incense for the scent, or the practicalities (masking bad odours, repelling insects), a good number - especially in Asia - also burn incense for spiritual or ritual reasons. Some find that burning incense with a belief in the ritual will bring on certain things, such as health, courage, sexuality, or good luck. Luck, they say, comes to the confident. And if burning incense gives someone confidence, then good fortune may follow them. Who knows? Try it!
I find this scent very attractive. Out of the packet it has sharp chemical notes that are not appealing, but once lit up, the fragrance fills the room. It's a rather modern floral scent - it hovers around jasmine, but is cleaner, more sophisticated, and more modern that that. It reminds me of some foil-wrapped incenses such as Zam Zam African Cush and Mystic Incense Pink Sugar, as well as Poundland's Coley & Gill Cotton Fresh and Tree of Life's Shalimar. Yes. Nice.
Date: Jan 2019 Score: 36
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| HEM Corporation |
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