Parimal Shubh Labh Vedanta incense Sticks

 

Parimal Mandir are a well established Indian incense company, founded in 1942 in Bangalore by Sunku Gundaiah Setty as the “Gandhi Flour Mills & Perfumery Works”. The company is domestically  successful with some exports to Europe, South America, the Middle East, and Africa, and there is at least one family member still on the executive board.  They have a useful video detailing both their history and their production methods: Documentary Release (2014).  They mainly use the "Parimal" brand name, but also have this "Shubh Labh" brand name for use on at least this one incense. 

Vedanta is an everyday masala incense - it would be sold for around 12 Rupees (12p) in India for around 15 sticks. There is a delightful and evocative aroma of sweet soft sandalwood, honey, and flowers, loads of sweet summery flowers, and sweet breads, Nestles milk, and musk. It is divine. For an  everyday cheap masala, this is gorgeous. It burns slowly and evenly, with a healthy aroma that never grows too strong or too aggressive, but keeps its presence in the room. There is some spice, and the warm woolly suggestion of halmaddi - not too much, just enough to spike the sweetness and create interest and warmth. Very beautiful indeed. Just nipping into my Heavenly category. I'll be ordering some more of these. Available from Poppat Stores at £1 for one pack, or £10 for 12, or from eBay for £4 for one pack.  

Date: Oct 2021   Score: 40 

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Parimal Mandir