Fair Trade Om Temple

 

The Om brand is made by Fair Trade Incense Works, who are based in Mumbai and mostly make incense for others to brand. The Om and Nitraj brands have been licensed out to various distributors over the years, and are currently (2021)  handled by Namaste in the UK, Kheops International in North America, KO in Australia, and Liberty in Japan. 

A machine made incense using natural ingredients, as is typical for Fair Trade. There is a pleasant, fresh and wholesome floral scent on the stick, supported by decent, creamy, sweet sandalwood. The burn takes a little while to settle, and is led by woody spice, a little bit prickly, without the attractive sweet and floral nature of the stick. Sandalwood, cedar, pepper, mineral, neutral, wool, are the impressions I get during the burn. Solid, but nothing special. I tend to quite like Fair Trade products, but never get excited by them. They are always decent scents, and the incense is well made, professional, and consistent. But there is not much excitement, creativity, or heart about them. This is professionally made incense, made with a clear eye on the profit line. Job done. There is nothing wrong with them, except, like HEM and SAC Sandesh, they lack soul. Companies like this show that it doesn't matter if the incense is masala or perfumed, what matters is the attitude and spirit of the makers. 

Date: Nov 2021    Score: 25 

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Fair Trade Incense Works