A HEM square pack. Square packs are like hex packs - they are used for synthetic-perfumed incense. While I have had some masala incense in a hex pack (not often, but I have come across them (such as
SAC Sandalwood), I'm pretty sure I've never had masala in a square pack. There is something quite mean about a square pack - it's very sparse and economical: there's only ever 8 sticks inside, and the packs look budget - no matter how colourful they make them (and they do tend to make them colourful). They don't look generous, expansive, delightful, elegant - they look cheap, mean, and minimal.
This is standard HEM. A basic, cheaply made charcoal stick, with a professionally made, decent quality synthetic scent applied. There is a fruity aroma on the stick, along with an awareness of some alcohol, perhaps rum. It's sweet, simple, and attractive. A lively, modern, uplifting room freshener aroma. On the burn the fragrance is somewhat inhibited by the smoky smell of the charcoal stick. The perfume is not quite strong enough to always mask it, though this is variable, and may be due to age. I doubt if it's due to poor quality materials, as HEM is a big, well run corporation, which has grown rich through paying attention to details, as outlined in their corporate video.
The playful and sweet fruity rum scent gently but distinctively informs and brightens the room. This is a joyful little room freshener. I can't dislike it. It's not meaningful or interesting, but it is pleasurable.
This is standard HEM. A basic, cheaply made charcoal stick, with a professionally made, decent quality synthetic scent applied. There is a fruity aroma on the stick, along with an awareness of some alcohol, perhaps rum. It's sweet, simple, and attractive. A lively, modern, uplifting room freshener aroma. On the burn the fragrance is somewhat inhibited by the smoky smell of the charcoal stick. The perfume is not quite strong enough to always mask it, though this is variable, and may be due to age. I doubt if it's due to poor quality materials, as HEM is a big, well run corporation, which has grown rich through paying attention to details, as outlined in their corporate video.
The playful and sweet fruity rum scent gently but distinctively informs and brightens the room. This is a joyful little room freshener. I can't dislike it. It's not meaningful or interesting, but it is pleasurable.
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