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Friday 28 January 2022

R. Expo / Song Of India



R. Expo / Song Of India is an Indian company based in Noida,  a new city just outside of Delhi, with a branch in America.  They started out in 1932 as an independent business called Mathur Perfumery Works hand-making traditional incense, then branched out in 1972 to create a sales outlet in America. Aroma Temple is Song of India's main brand, and is a machine extruded and perfume-dipped incense.  In 2017 they created the hippy-chic brand The Great Indian Caravan making low cost perfume-dipped incense. They also make decent everyday masala incense. 

Visitor traffic on IncenseInTheWind is eight times more for Aroma Temple than any other incense by R. Expo / Song of India. 


Reviews

  
R. Expo / Song of India Organic Jasmine (M)
Oct 2022 - Score: 35

 
Organic Goodness Frankincense
May 2019 - Score: 32


Jan 2022 - Score: 30 

 
The Great Indian Caravan
Ganesha Cedarwood & Redwood

Aug 2021 - Score: 22


The Great Indian Caravan
Yoga Mountain Breeze

Aug 2021 - Score: 21


Aroma Temple
Jan 2024 - Score:  20↓↓ 

 
Sweetness
Oct 2021 - Score: 20


The Great Indian Caravan
Karma Jasmine & Honeysuckle

Aug 2021 - Score: 20


The Great Indian Caravan Om Shanti Nag Champa
April 2021 - Score: 19


The Great Indian Caravan
Namaste Neroli & Basil

April 2021 - Score: 19



Incense reviewed: 11 
Highest: 38 
Lowest: 19 
Average: 23 (Everyday Incense)

Conclusion: Not a quality incense house. Appears to aim for the Western market with Westernised Indian imagery. More common in America than the UK. Does decent great value everyday masala. 

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