The Nitiraj brand is made by private label company Fair Trade Incense Works, who are based in Mumbai and mostly make incense for others to brand. The Nitiraj and Om brands have been licensed out to various distributors over the years, and are currently (2023) handled by Namaste in the UK, Kheops International in North America, and Liberty in Japan. They have a policy of sending out free single stick samples so I often get them. This is a sample of a fairly new range, Nitraj Platinum, which contains seven scents. This is the Om scent.
As is common with Fair Trade, the stick is machine extruded from a charcoal paste and coated in a fine wood powder. It burns steadily, and is claimed to last an hour (I rarely time burns so I don't know for sure, but this appears to me to be proceeding at a fairly fast rate and is unlikely to an hour long burn).
Taking the stick out of the packet there is a lovely scent, sweet, honey, warm, lively, inviting, sexy, perfumed - hints of violets. But on the burn that scent is not apparent, and what I am smelling is simply hot burn with mineral and wood ash notes. Very disappointing, but not uncommon for some perfumed-charcoal incenses that have not been properly fixed.
Points for that exquisite aroma when opening the pack, but nothing for the scent on the burn.
Taking the stick out of the packet there is a lovely scent, sweet, honey, warm, lively, inviting, sexy, perfumed - hints of violets. But on the burn that scent is not apparent, and what I am smelling is simply hot burn with mineral and wood ash notes. Very disappointing, but not uncommon for some perfumed-charcoal incenses that have not been properly fixed.
Points for that exquisite aroma when opening the pack, but nothing for the scent on the burn.
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