I sway to and fro on the issue. I understand the impulse and desire both from the resellers and the producers to go down the own brand route, and have the realism to accept it, but emotionally and spiritually I don't like it. I am way more accepting of it when the prices are low (I love supermarket own brands because they are cheaper), but I hate it when the prices are high. I don't like paying more for an own brand than I would if buying the same incense with the maker's name on it. Some great genuine Indian incense can be bought from Aavyaa and Popat Stores for low, low prices. It is up to the consumer to find these out for themselves.
For information about the actual makers of incense rather than the middle man,
Number One
Scents reviewed: 7
Number Two
 |
| Gokula Incense UK importer and distributor of Indian incense |
Scents reviewed: 7
Highest: 45
Lowest: 30
Average: 40
*****
 |
| Happy Hari's Incense (out of business) UK importer and distributor of Indian incense (Ceased Trading Dec 2017) |
Scents reviewed: 8
Highest: 48
Lowest: 28
Average: 38
Conclusion: Paul Eagle found a quality incense maker, and for over 20 years imported decent incense into the UK. I have enjoyed the incenses I have tried - they are certainly above average, and I am now attempting to grab those scents I haven't yet tried, and to buy a few packets of those scents I like.
***
Number Three
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| Absolute Bliss (out of business) American importer and distributor of Indian incense |
Corey Topel imported and sold a selection of branded Indian incense, though was better known as the inheritor of Paul Eagle's Happy Hari label, commissioning a range of incense from the same source(s)
Incense tried: 7
Highest score: 49
Lowest score: 34
Average: 40 (borderline Decent stuff/Heavenly)
Conclusion: An impressive selection of Decent/Heavenly incense.
*****
 |
| New Age imports |
New Age are a California based wholesaler founded in 1995. They market bamboo-splint based smudges which are made for them by Native Americans in California.
Reviews: 4
Top score: 42
Bottom score: 35
Average: 40
Top score: 42
Bottom score: 35
Average: 40
Conclusion: Natural, indigenous ingredients, and wonderful fragrances. I'm keen to explore more.
*****
 |
| Aargee Incense (out of business) UK importer and distributor of Indian incense |
British based company founded in 1978. They didn't directly make incense, but imported it, and had incense made for them under several brand names including Stamford, and Imperial. They used a range of incense companies, including Goloka, Tulasi, Padmini, and Satya (Shrinivas Sugandhalaya). The quality was as variable as the intended markets, but included some of the best masala incense made, and didn't often sink very low. The company split up, with the incense importing division continuing as Stamford London, but only dealing in scented incense.
Top scents: Stamford Chakra Ajna (Third Eye) (42); Stamford Chakra Muladhara Root (40); Aargee Imperial Bharat Mata Bouquet Fragrance (39); Aargee Laxmi Pooja (38) ; Stamford Midnight Calm (by Satya) (34); Aargee Patchouli (33); Aargee Imperial Raja Rani Lavender Fragrence (33); Ganesh Flora by Aargee (32); Stamford Earth Angel (32); Stamford Magic Angel (31); Aargee Jasmine (30)
Scents reviewed: 57
Highest score: 48
Average top five: 45
Lowest score: 12
Average: 28
Overall score: 37
Conclusion: Aargee were a significant wholesale importer of incense into the UK, and commissioned some excellent masala incense and sweet, heady commercial scented incense. Though they continue as Stamford London, they now only sell the scented incense, so the excellent masala incense is no longer available under the Aargee name except in places where there is some old stock left.
*****
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| Zam Zam UK importer |
Zam Zam is an Islamic store and online shop. The store is on Green Street in East London, and was founded in 1980. They sell Foil Wrapped incense sticks branded Zam Zam, but made by Balarama Enterprises Thailand, who also make the incense sold by Kuumba. The sticks are long burning and very pleasant, and some of the scents are fascinating and very attractive.
Reviews: 12
Top score: 38
Bottom score: 18
Average: 32
Top score: 38
Bottom score: 18
Average: 32
Conclusion: Great fun perfumed incense by Balarama, sold in UK at bargain prices.
*****
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| Fumino UK importer |
Fumino is the brand name for incense and home décor items imported by Inbound To Anglia Ltd, a one man company based in Southampton. The company sells mostly via eBay and Amazon. The incense is sourced from "a team of expert ladies at our third-generation family factory in Bangalore", which could apply to a number of companies, including Satya. Six pack deals on Amazon are available for under £10. All the sticks appear to be masala style, and they look and behave like Satya sticks, though the fragrance is clearly based on some form of perfume rather than dried fragrant ingredients.
Scents: 6
Top score: 45
Bottom score: 20
Average: 33
Conclusion: On the whole the sticks are decent, good value room fresheners, and the best are more satisfying than that. The experiences do vary, however, and will come down to personal taste.
Average: 33
Conclusion: On the whole the sticks are decent, good value room fresheners, and the best are more satisfying than that. The experiences do vary, however, and will come down to personal taste.
*****
 |
| Blue Pearl American reseller of Indian incense |
Top scent: Blue Pearl Classic Champa Dec 2022 - Score: 41
Scents: 4
Highest score: 41
Lowest score: 18
Average: 32
Conclusion: Quality is random. Other than the Classic Champa I have little interest in this brand.
*****
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| Green Tree Dutch distributor of hippy goods |
Top scents: Green Tree Palo Santo Incense Cones (36); Green Tree Californian White Sage (34)
Incense reviewed: 6
Highest score: 36
Lowest score: 20
Average score: 30
Conclusion: Own label distributor of decent, professional masala incense. Not that interesting, but OK
*****
New Moon Aromas is a relatively recent brand. A number of internet shops around the world list New Moon incense, and they can be bought for less than £2 a box on Amazon. The website for the brand (newmoonaromas.net) is registered, but not fully active. The brand is owned by Wonder Imports, an Indian owned Australian wholesale company, and their UK branch, Wonder Incense. Navan Shah from the company has been in touch to tell me they have their own manufacturing premises in India, so Wonder Incense can be classed as producers rather than just distributors.
The incenses are machine made masalas which have been perfumed with fragrant oils, which seems to be a type of incense I have been encountering a lot recently, and which I am identifying on my Incense List as perfumed masala (PM). Navan is unable to tell me what proportion of "agarbatti oil" (DEP) is blended with essential oils. New Moon Aromas are distributed in India, Europe, and Australia.
Incense reviewed: 6
Highest: 39
Lowest: 25
Average: 30 (Decent Stuff/Everyday Average)
*****
 |
| Wicked Dragon foil-wrapped incense UK hippie clothing shop |
Wicked Dragon is an independent UK clothing retailer. They sell Balarama foil-wrapped incense sticks under their own brand name.
Scents: 3
Top score: 34
Bottom score: 25
Average: 30
Conclusion: Just another outlet for the Balarama foil-wrapped incense.
Conclusion: Just another outlet for the Balarama foil-wrapped incense.
*****
 |
| Berk German distributor |
Berk Innere Welten (Inner World) are a German importer and wholesaler of Indian goods. They were founded by the Berk family in 1991, and are based in Stockach. They market their own brand incense, much of which is made on an unspecified ashram in India, which is likely to be the Sri Aurobindo Ashram, which makes incense for The Mother's and others. Berk's Ambrosia is a rebadged HMS Blue Lotus.
Reviews: 6
Top score: 37
Top score: 37
Bottom score: 19
Average: 29
Conclusion: Acceptable incense, but from two of the main sources of own label Indian masala incense, so not a brand I'm interesting in exploring further as the incense is quite common, but given different brand names - so I could be buying the same incense several times over.
Average: 29
Conclusion: Acceptable incense, but from two of the main sources of own label Indian masala incense, so not a brand I'm interesting in exploring further as the incense is quite common, but given different brand names - so I could be buying the same incense several times over.
*****
 |
| Moroccan Bazaar UK Distributor - Discontinued |
Moroccan Bazaar is a UK importer of Moroccan goods. The UK website also sold foil wrapped incense under their Moroccan Bazaar logo, but made by Balarama Enterprises Thailand, who also make the incense sold by Kuumba. The Moroccan Bazaar UK website has the same UK address as the current .com website, though claim to have been founded in 1946, and no longer sell incense. The same incense is available from other UK websites, such as ZamZam.
Scents reviewed: 5
Top score: 33
Low score: 17
Average: 27
Low score: 17
Average: 27
Conclusion: The Moroccan Bazaar brand may have stopped selling incense, but the incense is made by Balarama, so continues in other brands, such as Zam Zam.
*****
 |
| American importer and own brand seller |
Prabhuji's Gifts is a spiritual American based organisation who commission incense from an unrevealed manufacturer in India. The incense is one of a number of products the organisation sell in order to assist in spreading the teaching of their founder, the Chilean born mystic, Prabhuji. The profits help found their Hindi temple in the Catskill Mountains, and assist their mission to help the local people in Upstate New York.
They sell 65 different incense sticks, which they categorise by ingredients, fragrance notes, and intention (cleansing, relaxation, etc). They also organise by "lines" such as Meditation, Devotion, Chakra, etc.
Scents: 6
Highest score: 35
Lowest score: 20
Average: 25
Conclusion: Decently made masala style incense; fairly average, leaning on a fragrant/essential oil for the bulk of the scents, and with evidence of the wood resin halmaddi in the charcoal paste mix, which is not to my taste.
*****
 |
| Sifcon International UK importer and distributor of Indian incense |
UK based Sifcon International company are a wholesalers dealing in household goods. They import a range of incense sticks and cones, such as Bhagvati Ppure, plus unbranded incense which they have packaged for themselves.
Scents rated: 15
Top score: 36
Low score: 19
Average: 27
*****
 |
| Tree of Life (out of business) UK importer of Asian incense |
UK brand started in 1990, taken over by Cha Cha Dum Dum, who closed in 2018. The brand is up for sale. The packets claim to be made in the UK, but the style and quality is more indicative of Asian manufacture - possibly Vietnam.
Incense reviewed: 5
High score: 33
Low score: 20
Average: 28
Conclusion: Modest import brand, no longer in business.
*****
 |
|
Cha Cha Dum Dum was an ethnic gifts company founded in Kensington in 1968 which also distributed incense under their own Ganesha and Mystic Incense brands, and took over the UK Tree of Life brand. Started having problems in 2018, and by 2020 had permanently closed.
Incense reviewed: 11 (including Tree of Life)
High score: 35
Low score: 20
Average: 28
Conclusion: A modest importer of budget incense, closed as of 2020. Their foil wrapped Mystic Incense was good value and will be missed, though the importing of foil wrapped has been taken over by Zam Zam.
Incense reviewed: 11 (including Tree of Life)
High score: 35
Low score: 20
Average: 28
Conclusion: A modest importer of budget incense, closed as of 2020. Their foil wrapped Mystic Incense was good value and will be missed, though the importing of foil wrapped has been taken over by Zam Zam.
*****
 |
| Passion by Jaycia UK wholesale distributor of general goods |
Passion is the brand name for a range of budget perfumed-charcoal incense sticks marketed by UK general goods wholesale company, Jaycia, who were founded in 1991 and are based in Birmingham. They do not appear to currently have an active website, though the company is still in operation. It is unclear if they still distribute Passion, though there still some stocks to be found.
Scents tried: 8
Highest: 29
Lowest: 19
Average: 23 - Modest everyday or average incense
Highest: 29
Lowest: 19
Average: 23 - Modest everyday or average incense
Conclusion - Bargain basement everyday perfumed incense. Nothing remarkable, but not offensive.
*****
 |
| One Aromatics UK importer and distributor of Indian incense |
One Aromatics is a brand of incense sold by One Village, a distributor of fair trade goods made in poor or disadvantaged communities. The company was founded in 1979. Their range of incense is made by the Auroville community in India.
Scents reviewed: 6
Highest: 33
Lowest: 10
Average: 24
Conclusion: The Auroville community is interesting, so I'd like to explore more incense from them. These One Aromatics are not impressive, but at their best they are decent everyday scents - though they can also be a little crude and harsh.
Escential Essences is the brand name of a small company, MatchlessGifts, which operates out of a PO address in Laguna Niguel, California. They import packaged incense such as Satya Nag Champa, and loose incense which they bag and sell under the brand name Mystic Temple, and smudges made by American tribes in New Mexico, such as the Jicarilla Apache, who make Sage Spirit. I don't know, but it seems plausible that these Escential Essences sticks are made by Sage Spirit or some other American tribes co-operative for Matchless Gifts.
The Elements brand is part of Something Different, a wholesalers who deal in cute unicorn, magic, and Indian inspired gifts as well as an extensive list of their own branded incense.
Elements caters to fantasy enthusiasts, with incense packets illustrated with unicorns, mermaids, and angels. They use known fantasy artists and designers such as Jessica Galbreth, and Anne Stokes. The incense tends to be everyday perfumed charcoal - the main buying impulse being the imagery on the packs. The incense sticks are made in India by an unspecified source.
Incenses tried: 3
Top score: 25
The Juicy Jays company was founded in America in the late 1990s to sell flavoured cigarette papers, and a few years ago - probably 2013, launched their incense series. The aromas have tempting names such as Orange Overload, Funkincense, and Apple Brown Betty. They are cheap and made in Thailand.
Scents reviewed: 5
Highest score: 23
Lowest score: 18
Average: 21
Conclusion: Not a company I'm interested in buying again, though the incense is not evil.
Scents reviewed: 6
Highest: 33
Lowest: 10
Average: 24
Conclusion: The Auroville community is interesting, so I'd like to explore more incense from them. These One Aromatics are not impressive, but at their best they are decent everyday scents - though they can also be a little crude and harsh.
*****
 |
| Escential Essences (Matchless Gifts own brand) American importer and commissioner |
Escential Essences is the brand name of a small company, MatchlessGifts, which operates out of a PO address in Laguna Niguel, California. They import packaged incense such as Satya Nag Champa, and loose incense which they bag and sell under the brand name Mystic Temple, and smudges made by American tribes in New Mexico, such as the Jicarilla Apache, who make Sage Spirit. I don't know, but it seems plausible that these Escential Essences sticks are made by Sage Spirit or some other American tribes co-operative for Matchless Gifts.
Reviews: 3
Top: 34
Top: 34
Bottom: 19
Average: 24
Average: 24
Conclusion: The three sticks we sampled are synthetic-perfume incense sticks. The interest for me is that the sticks are made in the US, possibly by American tribes in New Mexico, such as the Jicarilla Apache, who make Sage Spirit. However, the incense itself is not of interest - fairly average everyday synthetic room-freshener. And that the seller conceals who made it, so we don't know the actual source, lowers my interest even further. I have no interest in exploring this brand any further.
*****
 |
| Elements by Something Different UK importer and distributor |
The Elements brand is part of Something Different, a wholesalers who deal in cute unicorn, magic, and Indian inspired gifts as well as an extensive list of their own branded incense.
Elements caters to fantasy enthusiasts, with incense packets illustrated with unicorns, mermaids, and angels. They use known fantasy artists and designers such as Jessica Galbreth, and Anne Stokes. The incense tends to be everyday perfumed charcoal - the main buying impulse being the imagery on the packs. The incense sticks are made in India by an unspecified source.
Incenses tried: 3
Top score: 25
Low score: 22
Average: 23
Conclusion: Not a brand that interests me.
*****
 |
| Juicy Jay's Thai Incense Sticks USA importer and distributor |
The Juicy Jays company was founded in America in the late 1990s to sell flavoured cigarette papers, and a few years ago - probably 2013, launched their incense series. The aromas have tempting names such as Orange Overload, Funkincense, and Apple Brown Betty. They are cheap and made in Thailand.
Scents reviewed: 5
Highest score: 23
Lowest score: 18
Average: 21
Conclusion: Not a company I'm interested in buying again, though the incense is not evil.
*****
 |
| Ancient Wisdom UK importer and distributor of Indian and Vietnam incense |
Ancient Wisdom are a UK distributor of gift ware and incense, based in Sheffield. They import incense from Thailand and sell under their own name, or the brand name Dawn Of Time, or as wholesale bulk lots which are then sold on under names such as Ashley's Workshop.
Top scents: Ancient Wisdom Red Dragon Incense Tibetan Musk (31)
Top scents: Ancient Wisdom Red Dragon Incense Tibetan Musk (31)
Scents: 12 (9 over 5 years old)
Top: 31
Bottom: 9
Bottom: 9
Top five: 27
Average: 22
Average: 22
Overall: 24
Conclusion: I love David's emails. Less keen on his own brand incense.
Conclusion: I love David's emails. Less keen on his own brand incense.
*****
 |
| Mangaldeep Incense Domestic brand of ITC (India Tobacco Company) |
Mangaldeep is one of the Top Incense Brands in India. Mangaldeep is not an incense company, but a brand name of ITC (India Tobacco Company), India's largest fast moving goods company, who are becoming the number one company for incense in India. The company commission a variety of small to medium sized incense makers, who - unlike Western resellers - they identify on the packets. From what I have experienced, it seems that Mangaldeep make bargain basement everyday perfumed charcoal incense for the domestic market, and are likely to be the top incense brand in India purely on price and marketing muscle.
Incenses tried: 3
Top score: 21
Top score: 21
Low score: 18
Average: 20
Conclusion: I have little interest in exploring further.
*****
 |
| Wild Berry USA importer and distributor |
Wild Berry is an American incense which is starting to sell in the UK. The sticks are colourful, and have wacky modern names, like Pounding Surf and Baking Brownies. They have a pleasant aroma on the stick - quite sweet and like apple pie. When burned, they all smell the same - very synthetic.
Top scents: None
Scents rated: 5
Average score: 20
Conclusion: Not impressed by the sticks in open jars, but the shorties and the cones, while not good value, are acceptable everyday incense.
EmporiumUK.biz are a UK based importing business. They distribute incense, and also have their own brands which are made in India and Thailand. Among the brands they own are the nasty Divine Spirit and the cheap small Spiritual Sky. They have an incense factory in Calcutta.
Top scents: None
Incense tried: 8
Highest score: 25
Lowest score: 9
Average score: 17
Conclusion: Mostly cheap and nasty, but at their best they can be harmless.
Top scents: None
Scents rated: 5
Average score: 20
Conclusion: Not impressed by the sticks in open jars, but the shorties and the cones, while not good value, are acceptable everyday incense.
*****
EmporiumUK.biz are a UK based importing business. They distribute incense, and also have their own brands which are made in India and Thailand. Among the brands they own are the nasty Divine Spirit and the cheap small Spiritual Sky. They have an incense factory in Calcutta.
Top scents: None
Incense tried: 8
Highest score: 25
Lowest score: 9
Average score: 17
Conclusion: Mostly cheap and nasty, but at their best they can be harmless.
*****
 |
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