New Moon Aromas (Wonder Incense)

 

New Moon Aromas is a relatively recent brand.  A number of internet shops around the world list New Moon incense, and they can be bought for less than £2 a box on Amazon.  The website for the brand (newmoonaromas.net) is registered, but not fully active [2024 comment: website now active]. The brand is owned by Wonder Imports a wholesale distributor run by the Shah family in Australia and the UK (Wonder Incense).  Navan Shah from the UK branch has been in touch to tell me they have their own manufacturing premises in India, so Wonder Incense can be classed as producers rather than just distributors.  

The incenses are machine made masalas which have been perfumed with fragrant oils, which seems to be a type of incense I have been encountering a lot recently, and which I am identifying on my Incense List as perfumed masala (PM). Navan is unable to tell me what proportion of "agarbatti oil"  (DEP) is blended with essential oils. 

New Moon Aromas are distributed in India, Europe, and Australia.  

When I first encountered New Moon Aromas I liked them. They are a perfumed masala brand aimed at the West by Wonder Imports (Australia) and Wonder Incense Ltd (UK). The packets - standard 15g masala cardboard box - are attractively designed, and would sit well in a New Age shop, which is probably New Moon's main market.  As I got more familiar with them, and tried new ones, and went back and reviewed older ones, I liked them less. They are presented as masala, though the main thrust of the scent component is chemical. That is, either the scent is synthetic, or it is an essential oil that has been blended with DEP - a diluting fluid that can cause headaches and eye sting.  I feel that New Moon use DEP, and they use too much of it. They can gush great bouts of smoke and irritation into the room causing possible harm to health. 

^ = Review that needs to be revisited

Reviews

 

New Moon Aromas Black Rose (PM)
 Oct 2024 - Score: 41↑

New Moon Aromas Fruit Planet 

Feb 2022 - Score: 31^

New Moon Aromas Mandala
Sept 2023 - Score: 25↑↓

 

New Moon Aromas Pagan Spell
January 2022 - Score: 28↓

New Moon Aromas Shree Musk

Jan 2022 - Score: 25

New Moon Aromas Sensing Spirit 
May 2022 - Score: 25

New Moon Aromas Arabian Wood 
Jan 2024 - Score: 19 

Incense reviewed: 7 

Highest: 41

Lowest: 19  

Average: 27

Conclusion: The significant use of chemicals is too much of an irritant to me to want to explore further. I'm always willing to give people and incense another go. But something significant now has to happen to persuade me to try any more New Moon. 

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Navin Shah has been in touch to say "New Moon Aromas range of Incense is manufactured by us in India. All the incense are Masala Incense. Our aim is to bring the best quality fragrance to the market."

Navin has give me the current full range of fragrances:-

Aura Cleansing
Full Moon Magic
Tree of Life
Wicca Ritual
Divine Soul
Dream Cather
Fairy dreams
Heavensense
Morning Breeze
White Oudh
*Black Rose
Goddess
*Mandala
Spiritual Journey
Enlightenment
*Fruit Planet
Lavender
Mystic Forest
*Pagan Spell
Royal Sapphire
Zen Meditation
Dragon Blood
Mysore Sandalwood
Arabian Wood
Dracula Blood
Exotic Wood
Fortune
Happy Vibes
Hippie Go Lucky
Protection
Physic Soul
Sacred Wood
*Sensing Spirit
White Sage & Lavender

There is also a Shree range, which Navan tells me is still being sold. 

Shree Jasmine

*Shree Musk

Shree Amber 
Shree Frankincense 
Shree Dragon Blood 

Shree Lavender 

*Incense I have reviewed. 

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