I think pretty much everyone in the world with access to the internet is familiar with the massive and very cheap online shop Temu, even if they haven't actually bought anything from them.
Temu is operated by PDD Holdings. PDD Holdings was founded in 2015 in Shanghai, China, by a business entrepreneur Colin Huang, originally as the parent company behind Pinduoduo, a massive online agricultural shop in China. Its legal headquarters are in Ireland for tax and business reasons, such as having a neutral EU corporate identity, though operates primarily from China. It made over US $5 billion profit in 2024, making it one of the world’s most profitable retail‑tech groups.
Temu is famous for its very low prices. It manages that by using a direct-to-consumer shipping model that sources products directly from manufacturers, primarily based in China, while bypassing traditional retail middlemen. It successfully and legally uses various loopholes in tax and customs laws to keep costs and expenses low, which tends to annoy those businesses which do pay tax and customs. I hadn't bothered with Temu initially as I assumed the stuff they were selling was poor quality. It wasn't until I became aware that the low cost was largely due to the tax avoidance.
David Hardy, the likeable owner of Ancient Wisdom, made a video about how Temu made him angry by their operating practise in which they ship tons of product around the world, but because they list the products as small packets they avoid import tax and vat. My Temu orders are delivered in one bag, but inside the bag are individual packets each with their own custom sheet giving a EU import address scattered around Europe. According to a report by Paket-international.com, this is because Temu uses local European based warehouses - the goods had been transported from China earlier by container ship, and then distributed to local warehouses from where they are dispatched when customer orders come in.
Temu is operated by PDD Holdings. PDD Holdings was founded in 2015 in Shanghai, China, by a business entrepreneur Colin Huang, originally as the parent company behind Pinduoduo, a massive online agricultural shop in China. Its legal headquarters are in Ireland for tax and business reasons, such as having a neutral EU corporate identity, though operates primarily from China. It made over US $5 billion profit in 2024, making it one of the world’s most profitable retail‑tech groups.
Temu is famous for its very low prices. It manages that by using a direct-to-consumer shipping model that sources products directly from manufacturers, primarily based in China, while bypassing traditional retail middlemen. It successfully and legally uses various loopholes in tax and customs laws to keep costs and expenses low, which tends to annoy those businesses which do pay tax and customs. I hadn't bothered with Temu initially as I assumed the stuff they were selling was poor quality. It wasn't until I became aware that the low cost was largely due to the tax avoidance.
David Hardy, the likeable owner of Ancient Wisdom, made a video about how Temu made him angry by their operating practise in which they ship tons of product around the world, but because they list the products as small packets they avoid import tax and vat. My Temu orders are delivered in one bag, but inside the bag are individual packets each with their own custom sheet giving a EU import address scattered around Europe. According to a report by Paket-international.com, this is because Temu uses local European based warehouses - the goods had been transported from China earlier by container ship, and then distributed to local warehouses from where they are dispatched when customer orders come in.
From my experience of buying incense (and other goods) I find the products in general to be of acceptable everyday quality at a considerable value for money price. There's nothing distinctive or craft about the incense, but is the sort of stuff that would be bought for everyday use in China. It's a low cost way of dipping a toe into the Chinese incense market. It's not great stuff, but is a pointer of the direction of travel.
Reviews
= = Score remains the same as previous review
PW = Perfumed Wood
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| Temu Small Auspicious Clouds Goose Pear (PW) March 2025 - Score: 37 |
Temu "Thousand Year Old Agarwood"
Floral Fragrance Agarwood incense coil
March 2025 - Score: 36
Floral Fragrance Agarwood incense coil
March 2025 - Score: 36
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| Solana Wooden Box Budzhuang Agarwood Jan 2026 - Score: 35↑ |
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| (Fujian Incense) Chen Hua Ya Bai (Thuja) March 2025 - Score: 35 |
Xiang Lian Yuenan Yazhuang (Nha Trang Agarwood) (May 2025): 35
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| (Fujian Incense) Hainan Agarwood March 2025 - Score: 35 |
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| (Fujian Incense) Wu Chen Xiang (Agarwood - Black Aloes) Dec 2025 - Score: 34 |
Temu Sakura (Cherry Blossom) incense coils (PW - Mar 2025): 30
Temu (Fragrant Fujian Incense) Chen Xiang (Agarwood) (Jan 2026): 28
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| Small Auspicious Cloud Ciqcai Pear Blossom (PW) Jan 2026 - Score: 28↑ |
Temu Yongchun County Small Auspicious Clouds Hainan Agarwood (PW - Jan 2026): 28↑
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| (Fujian Incense) Lao Shan Tan Xiang (Old Mountain Sandalwood) March 2025 - Score: 27 |
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| Yongchun County Small Auspicious Clouds Ambergris (PW) Jan 2026 - Score: 26↑ |
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| (Fujian Incense) Old Mountain Sandalwood Mar 2025 - Score: 25 |
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| Yongchun County Small Auspicious Clouds Jiang Zhen Agarwood (PW) Jan 2026 - Score: 25= |
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| Temu "Traditional Craft" Lavender incense coil March 2025 - Score: 25 |
Xiang Lian Xing Zhou Shuichen (Water Sinking Agarwood) (Mar 2025): 24
Xiang Lian Tianran Tanxiang (Natural Sandalwood) (May 2025): 24
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| (Jinjiang Jiulong Technology) Lavender March 2025 - Score: 24 |
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| (Shenzhon Xuxinda) Small Auspicious Cloud Sandalwood (PW) Mar 2025 - Score: 23 |
Temu Yongchun County Small Auspicious Clouds Osmanthus (PW - Jan 2026): 23=
Xiang Lian Jia Li Man Dan (Kalimantan Agarwood) (May 2025): 23
Xiang Lian Wu Chen Xiang (Agarwood) (May 2025): 23
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| Small Auspicious Cloud Ciqcai Sweet-scented Osmanthus (PW) Jan 2026 - Score: 22= |
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| Yongchun County Small Auspicious Clouds Goose Pear (PW) Jan 2026 - Score: 20↑ |
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| Changsha Phantom Night-Tuberose March 2025 - Score: 18 |
Temu Small Auspicious Clouds Mugwort (PW - Mar 2025): 17
Reviews: 30
Top score: 40
Bottom score: 17
Top score: 40
Bottom score: 17
Average: 28
***
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| Retailers of Everyday Incense |











































