Shorindo is based on Awaji Island, which has 14 incense makers, and has a claim to make 70% of Japan's incense. Incense making on the island started in 1850 when an islander, Tatsuzo Tanaka, copied incense production methods from the then capital of Japanese incense making, Sakai, and brought them to Awaji, where the nishi-kaze (west wind) dried the incense, and its port enabled the incense to be easily traded around Japan. The legend of agarwood washing ashore in Japan in 595 places the beach on Awaji Island, which sounds like colourful marketing by the local incense makers. Though there are claims that the Awaji incense makers were the first to make smoke-less incense, I've not found reliable evidence of that, though the island is well known for its daily incense and low-smoke incense, which is popular with modern Japanese because homes tend to be small with closed windows, so there is a preference for mild and low smoke incense. Awaji is also known for "blending western perfumes with the eastern cultural use of incense woods", which means they use modern aroma chemicals.
Shorino is popular in Japan for this particular incense - Chahana (or Chabana - it is translated both ways). The word translates as "Tea Flower", though "Camellia" is sometimes used as that is a tea flower. Camellia (or "tea flower") does not produce a significant scent, so modern aroma chemicals are used instead. Shorino use charcoal and makko dust which is blended into a paste with a camellia aroma chemical, and then dried in the nishi-kaze wind.
When burned this produces a soft and delicate floral aroma, mingled with some rustic wood and charcoal notes. Modestly pleasant room freshener. Though the dispersal and retention is barely significant, there is a place for such delicate floral everyday incenses. Not really my thing, but the story of Awaji Island is interesting, and this is a popular incense in Japan, so worth hunting down.
Available in several places - AtmosphereIncense in Singapore who ship worldwide, Wa-No-Kaori based in Japan who ship worldwide, and from Shi on eBay in the UK, who also sells a trial pack.
Available in several places - AtmosphereIncense in Singapore who ship worldwide, Wa-No-Kaori based in Japan who ship worldwide, and from Shi on eBay in the UK, who also sells a trial pack.














































