There's a funky shop in Shoreditch, London, just off the trendy Brick Lane. It sells candles, oils, resins, and incense; and is called Oneironaut, which means "dream traveller". It was founded in 2017 by "a gyal and a boy" who, seemingly inspired by the brilliant novel Perfume (if you haven't read it, get it now - it's extraordinary, and you'll learn a lot about the nature of scent), wanted to work on a "concept of scent that's devoted to develop spiritual intelligence". Cool.
They have a good marketing concept where you can sign up for a subscription, and they will send you three different Oneironaut incenses every month. They appear to have 29 incenses currently. I signed up for two months at 3 incenses a month, and got one of the incenses twice, so there will be some repetition but it works out cheaper than selecting your own scents. They say that as well as traditional Indian and Japanese scents, they also commission their own blends, and that their sources use natural ingredients and sustainable practises.
The sticks are 10 inches long - and most of that is incense. It appears that the sticks may originally have been longer, in the Asian style, and the ends have been broken off to make the sticks easier and cheaper to post. The sticks are hand-rolled out of what appears to be mainly wood powder and joss powder, and then immersed in scent. The scent on all the sticks is quite clean, so it appears that DPG or DEP have not been used. I think they are more likely to be Asian made than Indian. They are rather likeable.
They have a good marketing concept where you can sign up for a subscription, and they will send you three different Oneironaut incenses every month. They appear to have 29 incenses currently. I signed up for two months at 3 incenses a month, and got one of the incenses twice, so there will be some repetition but it works out cheaper than selecting your own scents. They say that as well as traditional Indian and Japanese scents, they also commission their own blends, and that their sources use natural ingredients and sustainable practises.
The sticks are 10 inches long - and most of that is incense. It appears that the sticks may originally have been longer, in the Asian style, and the ends have been broken off to make the sticks easier and cheaper to post. The sticks are hand-rolled out of what appears to be mainly wood powder and joss powder, and then immersed in scent. The scent on all the sticks is quite clean, so it appears that DPG or DEP have not been used. I think they are more likely to be Asian made than Indian. They are rather likeable.
Reviews
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| Oneironaut Cinematographic Still No 28 (P) Mar 2025 - Score: 47 |
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| Oneironaut In The Branches No 09 (P) Mar 2025 - Score: 37 |
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| Oneironaut Outdoors No 25 (P) Mar 2025 - Score: 35 |
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| Oneironaut Whitechapel No 13 (P) Mar 2025 - Score: 33 |
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| Oneironaut Dickens No 10 (P) Mar 2025 - Score: 26 |
Reviews: 5
Top score: 47
Top score: 47
Bottom score: 26
Average: 36
Conclusion: Quite variable, and not cheap, but I like the boldness of some of the fragrances, and the cool marketing. The monthly subscription is a nifty idea - and the randomness of it is part of the appeal. When I've reduced my backlog, I can see myself being quite happy having a subscription.
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They kinda make me curious. Will you include some samples of those?
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