There's a funky shop in Shoreditch, London, just off the trendy Brick Lane. It sells candles, oils, resins, and incense; and is called Oneironaut, which means "dream traveller". It was founded in 2017 by "a gyal and a boy" who, seemingly inspired by the brilliant novel Perfume (if you haven't read it, get it now - it's extraordinary, and you'll learn a lot about the nature of scent), wanted to work on a "concept of scent that's devoted to develop spiritual intelligence". Cool.
They have a good marketing concept where you can sign up for a subscription, and they will send you three different Oneironaut incenses every month. They appear to have 29 incenses currently. I signed up for two months at 3 incenses a month, and got one of the incenses twice, so there will be some repetition but it works out cheaper than selecting your own scents. They say that as well as traditional Indian and Japanese scents, they also commission their own blends, and that their sources use natural ingredients and sustainable practises.
The sticks are 10 inches long - and most of that is incense. It appears that the sticks may originally have been longer, in the Asian style, and the ends have been broken off to make the sticks easier and cheaper to post. The sticks are hand-rolled out of what appears to be mainly wood powder and joss powder, and then immersed in scent. The scent on all the sticks is quite clean, so it appears that DPG or DEP have not been used. I think they are more likely to be Asian made than Indian. They are rather likeable.
They have a good marketing concept where you can sign up for a subscription, and they will send you three different Oneironaut incenses every month. They appear to have 29 incenses currently. I signed up for two months at 3 incenses a month, and got one of the incenses twice, so there will be some repetition but it works out cheaper than selecting your own scents. They say that as well as traditional Indian and Japanese scents, they also commission their own blends, and that their sources use natural ingredients and sustainable practises.
The sticks are 10 inches long - and most of that is incense. It appears that the sticks may originally have been longer, in the Asian style, and the ends have been broken off to make the sticks easier and cheaper to post. The sticks are hand-rolled out of what appears to be mainly wood powder and joss powder, and then immersed in scent. The scent on all the sticks is quite clean, so it appears that DPG or DEP have not been used. I think they are more likely to be Asian made than Indian. They are rather likeable.
The scent on the stick is fresh and clean like lotus fragranced soap. The scent on the burn is dry, a little sombre, some black pepper and spice, with some gentle and engaging sexy warmth. There's amber and musk with gentle hints at pine and cedarwood. It's solid and engaging, and fairly straight down the line. I like it. They remind me of those wonderful bargain packs of 100 Sticks With Holder that were a such a feature of hardware stores around 2017, and can still be picked up now and again. But these Oneironaut sticks have a much better presentation, and way cooler marketing. Both sorts of sticks are cool. I liked the 100 Sticks packs, but they always came in cheap and crude packaging, and you didn't feel like you were getting anything special because the focus was on the low price. The Oneironaut sticks have a really cool image and funky marketing which marks them out as special. Also, while the method of production and overall quality appears the same, I like the Oreironaut scents more, as they are fresher and more funky.
Date: Mar 2025 Score: 33
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