(Wonder Incense) New Moon Aromas Black Rose

Yes, there is a rose scent here in this masala incense. It's an essential oil scent. Quite dark and fruity - almost more blackcurrant than rose. I like it. There's the halmaddi coming through, warm wool and prickles, but it's the fruit that really dominates. This comes over more as a perfumed incense than traditional masala. Interesting. It's probably the most modern masala incense I've encountered.

I know nothing about the company. The website given for New Moon Aromas (newmoonaromas.net) is registered, but not fully active [2024 comment: now active]. A number of UK internet shops, including the wholesale site Wonder Incense, list New Moon incense, and they can be bought for less than £2 a box on Amazon. But they don't appear to be available outside the UK, so New Moon Aromas is presumably a British distributor importing from India. [Update Jan 2022: I note that the website is © Wonder Imports, an Australian company who sell New Moon products. There is a UK distribution company, Wonder Incense, who also sell New Moon products, and have other products in common with the Australian Wonder Imports. It is possible that New Moon Aromas are made on commission for Wonder Imports, and the the UK company is related - I shall ask them.] 

[Update Feb 2022: Navan Shah from Wonder Incense has been in touch to tell me they make New Moon in their own manufacturing premises in India.]


Date: Sept 2019    Score:  39^

^ Based on my experience with other New Moon incenses, I intend to come back and re-review this one because of the significant irritation caused by chemical content in other New Moon incenses.  

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New Moon Aromas

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