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Saturday 21 October 2023

Mangaldeep Incense

 


Mangaldeep is one of the Top Incense Brands in India. Mangaldeep is not an incense company, but a brand name of ITC (India Tobacco Company), India's largest fast moving goods company, who are becoming the number one company for incense in India. The company commission a variety of small to medium sized incense makers, who - unlike Western resellers -  they identify on the packets. From what I have experienced, it seems that Mangaldeep  make bargain basement everyday perfumed charcoal incense for the domestic market, and are likely to be the top incense brand in India purely on price and marketing muscle. 


Reviews


Date: Oct 2023 Score: 21




Date: Oct 2023 Score: 21

  

Mogra (P)
Date: Oct 2023 Score: 18

  
Incenses tried: 3
Top score: 21
Low score: 18
Average: 20 

Conclusion: I have little interest in exploring further. 

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3 comments:

  1. Btw, Mangaldeep has recently started to export abroad. Here in Dubai, they only have Sandal, Bouquet and Three in one. The however, don’t mention who manufactured their incenses in their export packaging, it only says product of ITC.

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    Replies
    1. It's interesting that they don't mention who makes the incense. It's possible that they may have decided not to do that on all incense packets. I can't imagine that a significant number of buyers of Mangaldeep are interested in who the maker actually is, especially as most of the makers are small, little known companies. I wonder if it was something that ITC is/was doing for internal traceability in case there were complaints. Maybe at this stage they have noted that Mangaldeep customers are somewhat uncritical, and are mainly interested in price.

      Anyway. Let me know what you think. I was distinctly unimpressed.

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    2. I have one incense from Mangaldeep which is sold for exports- 3in1, I have sniffed all 3 of the fragrances and will be writing a review about it. I have two Mangaldeep 3 in 1’s one for the export market and one for the Indian market.

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