Gamta Organic Incense are based in Mumbai, and appear to have been founded in 2021. Their marketing focus appears to be that they are making Panchgavya products - which means they utilise cow by-products, such as milk, urine, dung, ghee, and curd, according to Ayurveda principles. They have at least one video showing incense being made from ingredients such as milk and crushed up cow dung. Well, that video is a marketing video, so we don't see the incense being made on a commercial scale, but I suppose it gives a rough idea of what they do. I can't find much information on them as their website, GamtaOrganic.com, has a fault where I can't access it. But they do have a Twitter account, a YouTube account, and a FaceBook account.
The panchgavya paste is machine extruded onto plain bamboo splints. Liquid fragrance is added at some point - possibly by dipping after the sticks are extruded. It's possible that the sticks are all extruded with the same paste, and the fragrance is added later. It's also possible that the liquid fragrance is added to the paste before extrusion. There is a degree of conflict between the natural fragrances of the panchgavya paste and the liquid fragrance, which is resolved slightly differently on each stick. On the whole I've liked these Gamta sticks, though found the clearly chemical nature of the liquid fragrances to be increasingly irritating.
I've classed these as perfumed masala.
Reviews
 |
| Gamta It Smells Like Miracle Majmua (PM) May 2024 - Score: 39 |
 |
| Gamta It Smells Like Authentic Agarwood (PM) May 2024 - Score: 34 |
 |
| Gamta It Smells Like Heritage Heena (PM) May 2024 - Score: 32 |
 |
| Gamta It Smells Like Saffron Sandal (PM) May 2024 - Score: 31 |
 |
| Gamta It Smells Like Saffron Rose (PM) May 2024 - Score: 28 |
Scents tried: 5
Top score: 39
Bottom score: 28
Average: 33
Conclusion: The use of panchgavya paste is intriguing, though the intrusive chemical element to the liquid fragrance is off-putting. On the burn the incense is decent everyday room fragrance. I'd be OK with trying more Gamta incense, though wouldn't seek it out.
***
Ha ha! Though, to be fair, I think cow dung is a debatable point among vegans. Milk is clearly an exploitation of the animal. Animal manure is a fuzzy point.
ReplyDelete