Incense in The Wind: Primo Incense

Primo Incense was a brand name used by a now closed American importer for incenses they sold, which were made by Haridas Madhavdas Sugandhi (HMS) of Pune. The brand name has been taken over by the British importer, Gokula; so Gokula's connoisseur Gaura range has been replaced with the connoisseur Primo range. Gaura and Primo are brand names for the same HMS incense. All that appears to have changed is the name.

HMS incense is also sold under the brand names Happy Hari, Absolute Bliss, Bhagwan, Prasad Gifts Celestial, Hare Krishna Das, Windrose Triloka, Blue Pearl, TOI, Pure Incense, Gokula, Sacred Boutique/KrishnaShopping, Bhaktivedanta Manor, etc. Sometimes it's the same sticks under different brand names; sometimes, as with Pure Incense, some of the sticks are made specially for the retailer (for some special sticks Adi-Guru supplies his own oils, and oversees the making of the incense). HMS branded incense can be bought in India - even from Amazon.in, but HMS are reluctant to sell to Western markets where they have existing contracts with retailers.

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