It's been a long time since I reviewed any HEM perfumed incense. HEM are not my favourite incense company, but they are cheap, decently made (you always get the scent of the perfume), and can sometimes surprise with a delightful scent, such as their Frankincense-Myrrh, which I rate higher than their masala incense. I was tempted by this Amazon offer of 22 packs for £10, and got it. This is the sort of casual incense that we use around the house to brighten up the place, or cover up stale or bad smells. We don't generally use HEM to sit and enjoy the scents, though sometimes a scent just hits the spot.
This is not really one that hits the spot. It has a generic "perfumed incense" smell with petrol tones to the fore initially, and all through the burn there is a sense more of fabric conditioner than incense. However, it is not unpleasant. It is floral, with notes of rose, some lemon, some berry fruits. It's OK. Not offensive. Not great. It's kinda clean and bright and fresh. The package came straight from India by air, so the perfume in this, and the other 21, will be fresh - which is important with perfumed incense as the perfume can and does evaporate over time.
The sticks are machine made, and the burn is consistent, lasts a long time, and fills the room with perfume without being smoky, over-bearing, or irritating. As a room freshener, for around 50p for 20 sticks, it's OK. Cheap and cheerful, a little utilitarian, but does the job if your needs are modest.
Date: March 2022 Score: 24
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