Second review - scroll down for earlier |
Moksh is one of the top incense companies in India - succeeding domestically through producing reliable, professional everyday synthetic-perfumed sticks with attractive, commercial scents at a low cost, and with good marketing and distribution. Founded in 1999, they are one of a new school of incense houses who focus on modern synthetic scents and marketing. They do export, though haven't yet found themselves in a secure position in the West when faced with established perfumed-incense export leaders such as HEM and Tulasi. I quite like Moksh. They are what they are - unashamed, bold, bright, modern, everyday synthetic-perfume sticks that freshen a room. Though modern, the scents are rooted in traditional fragrances, as with this Divya Sugandh, which has elements of musk and soft florals, though enlivened with modern touches such as a hint of clean linen. For a while I sold Moksh incense on eBay, and they were very popular.
I like this. It's calming and cleansing, and the scent has that nice stance of being both traditional and modern. This is top end everyday perfumed incense. And this pack is the same one I reviewed in 2018, so the perfume is over five years old, yet is still fresh and attractive. Decent quality.
Date: Jan 2024 Score: 35
I like this. It's calming and cleansing, and the scent has that nice stance of being both traditional and modern. This is top end everyday perfumed incense. And this pack is the same one I reviewed in 2018, so the perfume is over five years old, yet is still fresh and attractive. Decent quality.
Date: Jan 2024 Score: 35
First review |
I love this. Sometimes a scent just works. Production methods aside, if a scent works for you, it just works, and this Divine Fragrance works for me.
"Brings Heavenly Pleasure" |
I suspect agarwood in this somewhere. And perhaps a bit of pine and myrrh, to give it a lively sharpness.
I do like this.
Date: Dec 2018 Score: 39
***
Moksh Agarbatti |
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