R. Expo / Song Of India Organic Goodness Frankincense

Second review - scroll down for earlier

This is a standard modern perfumed masala incense. The scent on the stick is very perfumed. Light, floral, some fruit, some bright sandalwood. A few volatile prickles. Quite feminine and girly. It's kind of like someone has put together some sweet light floral scents, and simply hoped for the best. It's not an interesting fragrance, and is just a tad too sweet, light, and floral for me to get excited. 

The burn is OK, though initially a tad thin and harsh. Given time it spreads out with some warmth and depth, and - yes - there is a frankincense fragrance here. Floral, softly citric, sweet, light wood, prickles of sheep's wool which I associate with halmaddi, pleasant lightly bitter notes which take a bit out of the sweetness, adding a welcome balance. 

I like this a little better than last time. It starts off rather too perfumed and sweet, but deeper, woodier, and rougher notes do emerge, giving it a more interesting frankincense roundness. 

Date: Nov 2024    Score: 35

First review

I have a few Organic masala incense from Just Aromatherapy. This was £1.49 for a 15g box.  The Organic Goodness brand is by R. Expo / Song Of India, an Indian company based in Noida,  a new city just outside of Delhi. They started out in 1932 as an independent business called Mathur Perfumery Works hand-making traditional incense, then branched out in 1972 to create a sales outlet in America. Aroma Temple, a perfumed incense, is Song of India's main brand.

This is a pleasant masala incense. Warm, woolly, slightly ticklish. It has a mild slightly sweet aroma, more generic masala than frankincense. It informs a room gently, and leaves a lingering sensuality. This is a good value masala incense with a wide appeal.


Date: May 2019   Score: 32

***

R. Expo / Song Of India

Frankincense