Incense In The Wind

Burner Burner - Carhartt jacket incense burner

Sunday 19 February 2023

Heera (P&B Foods Ltd)

 


On New Years Day 2023, a reader asked about reviews of Heera masala incense. Curious, I decided to explore. Heera is a brand of P&B Foods Ltd, a large and successful importer and distributor of goods to the Asian community in Europe and the UK. Heera incense is available in many Asian online stores and corner shops for reasonable prices (under a £1 for 15g). They have a wide range of fragrances - I wrote to the company to see if I could buy the complete range in one go,  but that was not possible. They gave me the address of the nearest stockist they believed would have a good selection, and I bought all that the shop had.  Six sticks, and four packs of cones. 

 
Bought from local corner shop
for less than £10


The company did give me a full list of the incense they import:

code

description (number of contents)


16018

RISHTA LAVENDER AGARBATI HEX (20)


16017

RISHTA ROSE AGARBATI HEX (20)


16015

RISHTA CHANDAN AGARBATI HEX (SANDALWOOD) (20)


16014

RISHTA FRAGRANCE AGARBATI  HEX (20)


16016

RISHTA MOGRA AGARBATI HEX (20)


16024

RISHTA MUSK AGARBATI HEX (20)


16023

RISHTA LILY AGARBATI HEX (20)


16019

RISHTA PURE FLOWER AGARBATI HEX (20)


16013

RISHTA 3 IN ONE AGARBATI (20)


16012

RISHTA VANILLA AGARBATI HEX (20)


16100

HEERA BAKHOOR OUDH AGARBATTI (15)


16101

HEERA PURE CHANDAN AGARBATTI (15)


16102

HEERA PURE JASMINE AGARBATTI (15)


16103

HEERA KRISHNA LEELA AGARBATTI (15)


16104

HEERA PURE LAVENDER AGARBATTI (15)


16105

HEERA PURE MOGRA AGARBATTI (15)


16106

HEERA SAI BABA NAG CHAMPA AGARBATTI (15)


16107

HEERA RUDRAKSH AGARBATTI (15)


16108

HEERA SAFFRON ROSE AGARBATTI (15)


16109

HEERA SAFFRON SANDAL AGARBATTI (15)


16110

HEERA WOODS AGARBATTI (15)


16111

HEERA PURE ROSE AGARBATTI (15)


16099

HEERA QUALITY BOUQUET - EXTRA LARGE INCENSE (12)


16112

HEERA ASLI OUDH AGARBATTI (15)


16113

HEERA KHALIJA AGARBATTI (15)


16114

HEERA JANNAT UL FIRDOUS AGARBATTI (15)


16115

HEERA GO AWAY EVIL AGARBATTI (15)


16116

HEERA ATTRACT MONEY AGARBATTI (15)


16117

HEERA GOOD LUCK AGARBATTI (15)


16118

HEERA AGAINST JEALOUSY AGARBATTI (15)


16119

HEERA PROTECTION AGARBATTI (15)


16120

HEERA MONEY DRAWING AGARBATTI (15)


16130

HEERA 4 IN 1 DHOOP CONE (rose, lavender, musk, mogra)(10)


16131

HEERA NAG CHAMPA DHOOP CONE (10)


16132

HEERA OUDH DHOOP CONE (10)


16133

HEERA SAFFRON SANDAL DHOOP CONE (10)


16134

HEERA SANDALWOOD DHOOP CONE (10)


16135

HEERA VEDIC HAWAN DHOOP CONE (10)


16128

HEERA SMALL DHOOP STICK (10)



They didn't tell me who makes the incense for them, but they are made somewhere in India. I've burned a few sticks, and they are decent masala, with some use of fragrant oils or perfumes. At the price, these are excellent value for money. On the whole I find them more attractive and pleasant than the average Satya, at a lower price point. I have a feeling the incense is made by Tulasi -  though that is no more than idle speculation based on superficial similarities in packaging and some similarities in incense formulation and scent profile. It could be any number of companies. 

The sticks I've explored are masala in appearance - a fragrant charcoal paste hand rolled onto pink dyed bamboo splints, and then coated in a noorva / nurva powder to prevent the sticks gluing together when drying. The paste is soft and semi-moist, indicating that fragrant oils have been used. There are volatile scents on the sticks which is generally pleasant. The burn scents are good - generally more woody and woolly than the fresh scent on the sticks, and certainly what I associate with decent masala. Good scents, certainly decent, though not quite heavenly.  Excellent value for money. 

Reviews




Heera Pure Chandan
Premium Masala Incense
 (M)
April 2023 - Score: 34

 


Heera Vedic Havan Incense Cones
Feb 2023 - Score: 29



 
Heera Oudh Incense Cones
Feb 2023 - Score: 20




Scents tried (masala sticks): 5
Highest: 36
Lowest: 35
Average: 36 

Scents tried (cones): 4
Highest: 29
Lowest: 20
Average: 23 

Scents tried (all): 9
Highest: 36
Lowest: 20
Average: 30 

***
 
Own brand distributors




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