Majmua is a classic Indian attar from Kannauj, the capital of perfume. It is a layered fragrance - its name means collection or gathering - which generally involves vetiver and kewra in a
sandalwood base. My previous experiences with Majmua - Blue Pearl Majmua and Gamta Miracle Majmua - have been positive. Jahagirdar are a seventh generation attar house in Pune who, since 1942, have also been making incense. In 2017 they set up a separate incense factory called First Choice. Awkward name, but my first experience of their incense, Rose Oudh, was awesome. My sort of incense - rich, warm, intelligent, passionate, yet soft as a feather pillow of fragrance.
The stick looks very similar to the Rose Oudh - it is a fat, heavy, dark paste extruded on a dyed pink bamboo splint. I can't tell them apart by sight. However, the scent on the paste is different. Where Rose Oudh is sweet, floral, woody, and immediately captivating, the Majmua is more subtle and alluring with understated mineral and marine notes combined with soft, sherbetty citrus and rose. It's a lovely scent.
The scent on the burn is soft and gentle and very subtle. There is a sweet and natural and understated balance of rose and sandalwood. It's fairly clean and pleasant, though perhaps a little too subtle and unadventurous for my taste.
sandalwood base. My previous experiences with Majmua - Blue Pearl Majmua and Gamta Miracle Majmua - have been positive. Jahagirdar are a seventh generation attar house in Pune who, since 1942, have also been making incense. In 2017 they set up a separate incense factory called First Choice. Awkward name, but my first experience of their incense, Rose Oudh, was awesome. My sort of incense - rich, warm, intelligent, passionate, yet soft as a feather pillow of fragrance.
The stick looks very similar to the Rose Oudh - it is a fat, heavy, dark paste extruded on a dyed pink bamboo splint. I can't tell them apart by sight. However, the scent on the paste is different. Where Rose Oudh is sweet, floral, woody, and immediately captivating, the Majmua is more subtle and alluring with understated mineral and marine notes combined with soft, sherbetty citrus and rose. It's a lovely scent.
The scent on the burn is soft and gentle and very subtle. There is a sweet and natural and understated balance of rose and sandalwood. It's fairly clean and pleasant, though perhaps a little too subtle and unadventurous for my taste.
Only available in India. ₹300 for 100g, direct from Jahagirdar, or from GroovyFragrances.
Date: Mar 2026 Score: 30
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