This is the last of my batch of Zam Zam foil-wrapped incense, but I have three Wicked Dragon foil-wrapped packs to review, also made by Balarama Enterprises of Thailand. I find it interesting that Balarama incense is sold as own brand incense mainly by clothing retailers, such as Zam Zam and Wicked Dragon, or online shops that otherwise don't sell incense. The scents are not conventional incense scents, they are bright, modern, and different - even the standard single scents like sandalwood and frankincense have a modern twist. There is a big market out there of people who are not attracted to the old hippy-dippy image of incense, and wouldn't think to go into an incense shop either online or on the high street. So placing modern perfumed incense in clothing retailers, or - like Kuumba, associating the incense with trendy clothing firms like Carhartt, brings the incense in reach of a new, young audience, and makes incense cool and acceptable.
The scent on the stick of Millionaire stands somewhat midway between a modern perfumed incense and something more earthy and traditional. It's green, woody, moderately sweet and musky, with interesting notes of peanut skin, walnuts, fresh leather, butter, pine turpentine, mild vague florals, and a hint of top-end female perfume. Curious.
There's tangy fruit in the scent on the burn - caramelly orange, cologne, dark fruits, as well as woods and soft musk. Soft and attractive. Very likeable as a general room freshener.
This looks interesting, This looks like it smells like Alaukik Yog Mantra but with a bit of nuttiness. I guess this incense would sell well in India as right now, many people are seeming to move towards contemporary, fruity scents and charcoal-less incense. I tried one Foil wrapped incense, which is CK Style from ZamZam, and it kind of resembles CK One perfume, but with a Smokey hint.
ReplyDeleteYes. Modern scents to appeal to young, modern people rather than old hippies like me. But I like the modern scents. Not as much as a proper, traditional, old hippy incense, but I do like them.
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