Om Sai Agarbatti Works (also trading as Om Brand Agarbatti) were founded in 1988 in Mumbai, and they make their own synthetic fragrances in-house. They have a varied range of incenses, both perfumed and masala. I bought a combo deal of four fragrances of Om Sai's Vedamrut range. They were presented as masala in luxury boxes, though - for me - did not live up to expectation because of the use of chemicals - either synthetic perfume or of oils cut with DEP, which was not what I was expecting. As such I was disappointed, and gave them poor reviews. Rahul Kairamkonda of Om Sai got in touch regarding the reviews, offering me updated and improved recipes to review, which I accepted. Usually, it is when I have positively reviewed someone's incense that they offer to send samples. This is the first time someone has sent me samples after I gave negative reviews. I respect Rahul's confidence and courage. The package arrived in December, and the contents smell very nice. Along with several luxury boxes, there's a bag of various two stick samples - the sort that are given out free. These appear to be lightweight everyday perfumed incense. Fairly straightforward. So, before getting stuck in with the heavyweights, I thought I'd start with the uncontroversial fun stuff.
Machine extruded brown paste on a plain machine cut bamboo splint. 8 inches long with 6 inches of paste. On the stick there is a spangle sweet synthetic floral and fruit aroma - pleasant citric notes of tangerine combined with heady notes of damask rose. Some minor volatility. As with much machine made sticks, the burn is steady and unproblematic. The fragrance unfolds with bright and sweet confidence in the room - never being too assertive, but not too shy either. No need for wafting, the scent does make itself known. It is a bright, light, cheerful room freshener. Burns for around 40 minutes.
Trishala is the name of this range of perfumed incense by Om Sai, while Yash is the name for this particular scent. Trishala was a princess who was the mother of Mahvira, a religious leader in 6th century BC India. Yash is a Sanskrit name which means success, luxury and fame.
These sticks appear to be sold in budget sizes of 100g and 250g at around 1 Rupee per gm, which for perfumed incense is usually between the weight of one stick and the weight of two sticks (average perfumed incense stick is about 1.3gm), so 100g might be anywhere from 50 to 100 sticks for 100 Rupees - about one Pound. That's very good value if what you're after is a bright and pleasant budget room freshener. These are fine. Similar to Veer's Fresh & Fresh, and Madhur, HEM's Fruit Punch, and Hari Om's Butmogra. They appear to only be available in India at the moment.
Date: Feb 2024 Score: 29
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