Incense In The Wind

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Wednesday 25 March 2015

Joie Orange




Fairly basic sticks in standard hex box. Hand-rolled with varying thickness from sandalwood and jiggit paste  onto undyed sticks and then rolled into a masala of crushed ingredients and possibly dipped in scent. The aroma is rather basic. Fairly grassy and herby with some wood notes. Not unpleasant, but not very refined. Within that basic scent there are some high notes of fake orange. Not fresh or zesty, but like a bottle of orange oil. It's OK, but as the main scent is basic burning herbs, this is more for covering up bad scents rather than introducing new pleasant ones. There are occasional hot spots of sharp acidity, This was 62p for a pack of 20 sticks, part of a £5 for 8 packs deal from devon-doll on e-Bay.

Joie is the brand of Gopal Magic Moments, a branch of the Gopal Group, which sells tobacco, chemicals, industrial perfume, etc, and was formed in 1942. They have incense factories in Delhi, Bangalore and Baddi, and have recently introduced a conveyor belt system. They list the ingredients they use, which are all natural.

Score: 21
***

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