Joie is the brand of Gopal Magic Moments, a branch of the Gopal Group, which sells tobacco, chemicals, industrial perfume, etc, and was formed in 1942. They have incense factories in Delhi, Bangalore and Baddi, and have recently introduced a conveyor belt system. They list the ingredients they use, which are all natural.
They produce fairly standard cheap incense sticks as well as wet dhoops. The ingredients they use may all be natural, but the scents are artificial, created out of processing the natural ingredients. The scents are unimaginative - White Rose, Lily of the Valley, Orange, etc. The package decoration is uninspired and poor quality (a blurred image of a bunch of white roses for example). The scents are weak, and will often reveal more of the base burning material than the intended perfume.
So far I have found little of interest in this company's products. They are similar to HEM.
Reviews
Joie Sea Breeze Score: 31 |
Joie Peach Score: 25 |
Joie White Rose Score: 24 |
Joie Green Apple Score: 23 |
Joie Lily of the Valley Score: 22 |
Joie Orange Score: 21 |
Joie Jasmine Score: 20 |
Joie Lily Score: 9 |
Gopal Joie Deluxe Dhoop Score: 10 |
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The Best Incense Makers |
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