Joie is the brand of Gopal Magic Moments, a branch of the Gopal Group, which sells tobacco, chemicals, industrial perfume, etc, and was formed in 1942. They have incense factories in Delhi, Bangalore and Baddi, and have recently introduced a conveyor belt system. They list the ingredients they use, which are all natural.
They produce fairly standard cheap incense sticks as well as wet dhoops. The ingredients they use may all be natural, but the scents are artificial, created out of processing the natural ingredients. The scents are unimaginative - White Rose, Lily of the Valley, Orange, etc. The package decoration is uninspired and poor quality (a blurred image of a bunch of white roses for example). The scents are weak, and will often reveal more of the base burning material than the intended perfume.
So far I have found little of interest in this company's products. They are similar to HEM.
Reviews
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| Joie Sea Breeze Score: 31 |
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| Joie Peach Score: 25 |
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| Joie White Rose Score: 24 |
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| Joie Green Apple Score: 23 |
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| Joie Lily of the Valley Score: 22 |
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| Joie Orange Score: 21 |
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| Joie Jasmine Score: 20 |
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| Joie Lily Score: 9 |
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| Gopal Joie Deluxe Dhoop Score: 10 |
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| The Best Incense Makers |
I love those ads! Certainly quirky and memorable. I didn't understand the language, but I can follow the idea. The three men are being told an unbelievable story, which they laugh at. They are told that Joie is good, which they laugh at. Then we see that the unbelievable story is true. Therefore what he said about Joie must also be true.
ReplyDeleteIkr. One person says that their cow give 150 liter milk and has 12 legs, then the ghost tries to convince that ghosts can take in whatever form they desire and are real, while another person who is a dwarf, has a brother who can fly and has a height of 9 feet. It is truly a funny advert. I remember seeing it on Star Plus I guess in mid 2004 or 2003 which was their cow ad and I laughed at the ending.
ReplyDeleteJust because of the ad, I bought Joie incenses, but it was a stretch to find or. I finally found their kewda, sandal and winterwood incense at a paan shop. I remember lilikng kewda and winterwood. Their sandal was quite a mild scent.
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