Incense In The Wind

Radiating Incense In The Wind - a painting by Hai Linh Le

Sunday 16 July 2023

Om Brand Vedamrut Chandan Premium Incense Sticks

  


A new incense company for me.  Om Sai Agarbatti Works (also trading as Om Brand Agarbatti)  were founded in 1988 in Mumbai, and they make their own synthetic fragrances in-house. They do have a range of incenses, including masala, though this new Vedamrut range of four fragrances appears to be predominantly perfumed. 

Bought from Aavyaa as a combo deal with three other fragrances under the same brand. The prices at Aavyaa are generally around twice the domestic RRP, though after a certain order value shipping is included, which generally makes them good value for money for international customers, as shipping usually triples the domestic price, at least. I confess that the quality appearance of the packaging, combined with the price, and my prior experience of buying decent incense from Aavyaa misled me into thinking I was buying decent proper job masala incense. Sadly, that is not the case. This is a perfumed-charcoal incense of low quality, which simply has a burning perfume smell, and little of the sandalwood as suggested by the title. It's not a bad incense suitable only as a toilet air-freshener, but it's not good enough for the home. This will get used in our outhouse where we feed the cats.  

This is pretty average low end perfumed incense. The only thing "premium" about this (other than the price and the box) is the size of the sticks. Generally a low end incense stick is about a gram, these are about 2g, so there are about 25 sticks in this 50g box.  On the stick there is more fruit to the scent than sandalwood, and it's quite fresh and sharp and inclined to be citric. The scent on the burn is fairly vague, a little sharp and smoky, with notes of burning, some wool, some tobacco, and - yes - some sandalwood. Mostly I'm just seeing this as vague and slightly irritating perfumed incense smoke. But I could just be dismissing it because of my disappointment at discovering it's an everyday perfumed incense when I was expecting an interesting masala


Date: July 2023    Score:  23
***

Om Sai (Om Brand) Agarbatti




3 comments:

  1. Hi ,I am inviting you to visit our dry fruit shop www.dryfruitshop.co.uk

    ReplyDelete
  2. Once again, I'm struck by the different take that you have on another Om Sai stick that uses no charcoal, a halmaddi base, and a clear chandan aroma, and describe it as a toilet freshener. While this is not the best sandalwood incense I've ever smelled, it is clearly sandalwood and pervades the aroma throughout the burn. There may be some citrus in the mix but it is the sandal that dominates this and is very pleasant without off putting smells. I guess your cats will be in for a treat!

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    Replies
    1. We haven't tried them with it yet. But I can say that whatever we burn in the outhouse they tend to ignore! "Just give us the damned food" they cry.

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