Precious is a brand name used by HEM for a range of fragrances, of which the Precious Musk is one of the most popular. Generally, musk aromas in Indian incense are derived from the seeds of the musk mallow plant that grows in India, though this musk aroma smells somewhat more artificial. The Hem Corporation has incense factories in Bangalore and Mumbai; it was founded in 1975, and is one of the largest incense companies in the world, with over 100 different incense products.
The cones produces a moderate amount of smoke - quite steady and pleasant. The aroma is woody, with some stale floral notes, and a sense of musk. There is an artificial feel to it, that is not pleasant. with a faint whiff of stale sweat on wool. The lingering smell is not good - it is reminiscent of old ladies knickers: damp talcum powder and cheap, flowery rose perfume that catches in the throat.
The cones, as with most Hem cones, are sold in packs of ten with a small metal disc on which to burn the cones. They tend to be sold in shops and on the internet for between £1.50 and £2.00. Almost all Hem products tend to be modestly priced, and no particular brand or variety has gained attention.
Date: Feb 2013 Score: 8
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