A rather dark, unattractive design which has been copyright protected. The sticks are made by Aparanji Industries, who are based in Bangalore and were founded in the 1970s. They are crudely hand rolled from charcoal and sandalwood paste, and then dipped in floral perfume which has some heady rose notes supported by jasmine. On burning the prominent fragrance is the charcoal - the floral perfume gets lost.
It's not an unpleasant incense, but it's cheap, crude, and there's little point to it.
There is a pink packet inside of 10 samples of a new fragrance. This is very thin and again crudely made. The fragrance is pine and old ladies knickers - rather like most HEM fragrance. Not good.
[2023 comment: This may be inspired by Sugandha Shringar]
Date: Feb 2015 Score: 20
India is wholesale incense sticks manufacturers. Incense sticks are able to produce many innovative fragrances with great smelling incense sticks.
ReplyDeleteA friend of mine told me they use elephant dung as base. The brand has a good recall in the market. Tough terms. Only cash deals..
ReplyDeleteYour friend is either pulling your leg, or is subject to a misunderstanding. There is a comedy film about making incense out of elephant dung - it is called Punyalan Agarbattis. But it is just that, a comedy film!
DeleteElephant dung has a number of uses (some of them quite surprising!), but is not used for incense.
However, cow dung is sometimes used to make dhoop (not incense sticks). These are not sold in the West. Some dhoops made with ghee (butter) "are" sold in the west, but they are mostly bought by Indians rather than Westerners as they tend to be quite smoky and acrid.
great
DeleteI recently read and article form Sugandh India, an online platform and magazine which is dedicated to only the incense industries and it said that Darshan International incenses now manufacturers Asoka incenses and Aparanji Industries as they started the joint venture with them in 2000. So now Aparanji’s Sugandh Swarna is manufactured by Darshan International. Here’s the link for the article- https://sugandhindia.in/darshan-international-drawing-the-world-towards-indian-fragrance/
ReplyDeleteBtw I Have noticed that all the incense manufacturers has to have at least one Sugandha incenses, I have encountered 6 of them- Darshan’a Aparanji Sugandha Swarna, Cycle Sugandha Malika, Aravinda Sugandha Shringar, Parimal Sugandha Parimal, Amrutha’s Amrutha Sugandh and Hari Om Sugandha Mala. All of them have a similar notes in them, rose and jasmine.
ReplyDeleteSomeone once pointed out to me that Sugandha is Sanskrit for fragrance, which might account for its popularity as an incense name. Though why the Gothic text?
DeleteWell I’m not sure about my answer. Cycle’s Sugandha Malika and Parimal’s Sugandha Parimal does not have the gothic text.
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