The Incense Hunter

Photos used in reviews are taken by me, sometimes supported by promotional photos. Some illustrative images on general pages may be AI-generated or AI-assisted.

Sunday, 21 June 2026

Shoyeido Magnifiscents Ruby




Ruby is part of Shoyeido's Jewel or Gem series - originally four scents, but now increased to eight.  They are widely available across the globe. Via the Shoyeido site in the US, LotusZen in the UK, and PadmaStore in the EU, for example. 

 
Ruby contains cinnamon, sandalwood, and patchouli, and represents "Strength".  The stick colour is a dusky sandy rose. The scent is kinda rose like, though that might be suggestive due to the colour. I'm getting rose, butcher's blood, and warm mineral with a touch of school rubber. It's an OK scent, though nothing special - I'd be just as happy smelling a freshly sharpened pencil. Well, actually I'd be happier - I LOVE the smell of a freshly sharpened pencil! 

As with the Diamond, the scent on the burn is a tad smoky, suggesting that the formulation is budget minded, and perhaps more intended for casual burning than for ko-do - the "way of scent". But the scent does make itself felt more than the Diamond. It's a warm scent, warmer and less sweet than Diamond. Delicate and pleasant spice - like a milky cinnamon. I liked this a little more than the Diamond, though it was hard to get to grips with the scent on such a thin, short stick - it was over before it had hardly begun; pause for thought and the stick has burned away. The sampler feels more like a tease than a proper sampler.  


Date: Jan 2023   Score: 31/50 

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