The Incense Hunter

Photos used in reviews are taken by me, sometimes supported by promotional photos. Some illustrative images on general pages may be AI-generated or AI-assisted.

Wednesday, 17 June 2026

Baieido - World's Second Oldest Incense House

 


Baieido (USA website) are a well known Japanese incense producer, who promote themselves skilfully. Baieido make statements about themselves which is then copied across the internet by various traders and shops. They trace their history back to Kakuuemon Yamatoya, a wholesaler of medicinal herbs in Sakai, who named himself "Jinkoya Sakubei" (which means agarwood trader) in 1657. As such, Baieido is commercially promoted as one of the longest established incense makers in Japan. Contrary to a viable alternative claim (Nippon Kodo's claim to a 1575 founding date is bogus - they were founded in 1965, and later bought an incense shop with a date going back to 1575, which they then claimed as their own), Baieido is the world's second oldest continuous use incense house. 


Reviews


Baieido Tokusen Kobunboku
May 2025 - Score: 35/50


Baieido Kaiunko (Kai Un Koh)
May 2025 - Score: 30/50


Baieido Kobunboku Regular - Plum Blossom
Feb 2023 -Score: 29/50



Reviews: 3
Top score: 35
Bottom score: 29
Average: 31/50
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