A two stick sample of Natural Incense Company's Nag Champa sent to me by Irene of German incense blog Rauchfahne. The Natural Incense Company was founded in 2011 in a village just outside Mandya, in Old Mysore, Southern India. They produce traditional masala incense for private label companies - their best known customer is the Italian organic products importer, Fiore d'Oriente. The customer for these Nag Champa scented sticks is the Dutch importer Mani Bhadra - Phoenix Importer who sell the incense under the Yogi & Yogini brand name.
Nag Champa is almost certainly the most famous and successful incense scent. Pretty much every incense maker in India and across the world (with some exceptions, such as Tibet and Japan) will have a Nag Champa in their range. The scent comprises a blend of magnolia champaca and sandalwood, and was possibly created by Satyam Setty, the founder of Satya incense, in the 1960s. It was encountering Satya's Nag Champa back in 2013 in my local incense shop when my regular pack of cheap and cheerful perfumed-charcoal sticks was out of stock, that prompted me to explore the world of incense, and so start this blog.
The scent on the stick is perfumed, floral, sweet, mildly volatile, though quite gentle. It's an attractive fragrance, though perhaps a little too sweet, and too floral for my personal taste. The scent on the burn is more balanced, as now the slower base notes come in, the sandalwood which balances the sweet florals. Yes, it's a fairly standard Nag Champa. Warm, sexy, attractive. Perhaps a bit dry for my taste, and with some prickles which I tend to associate with halmaddi. This is a likeable, attractive, sultry, and relaxing Nag Champa, but there's nothing special here. It's a standard, tick the box recipe - just the sort of thing you'd expect a decent private label incense company to make for a wholesaler who simply asks for a "Nag Champa". So, yes, it's nice. But there's nothing here anyone who has experienced a few Nag Champas will find any different or special.
The scent on the stick is perfumed, floral, sweet, mildly volatile, though quite gentle. It's an attractive fragrance, though perhaps a little too sweet, and too floral for my personal taste. The scent on the burn is more balanced, as now the slower base notes come in, the sandalwood which balances the sweet florals. Yes, it's a fairly standard Nag Champa. Warm, sexy, attractive. Perhaps a bit dry for my taste, and with some prickles which I tend to associate with halmaddi. This is a likeable, attractive, sultry, and relaxing Nag Champa, but there's nothing special here. It's a standard, tick the box recipe - just the sort of thing you'd expect a decent private label incense company to make for a wholesaler who simply asks for a "Nag Champa". So, yes, it's nice. But there's nothing here anyone who has experienced a few Nag Champas will find any different or special.
Date: Feb 2025 Score: 34
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