Incense In The Wind

Burner Burner - Carhartt jacket incense burner

Monday, 11 August 2025

Help Us Green Sandalwood

 


The resemblance to Phool in terms of packaging and use of recycled temple flowers is no coincidence - Help Us Green was founded in 2019 by Karan Rastogi, who co-founded Phool in 2017. The sticks are neat and tidy - mechanically extruded and spray scented. The fragrance on the stick is somewhat chemical and artificial - it's like one of those plastic room fresheners that people place in the corners of smelly rooms, such as toilets. It's not offensive, but it's not exactly what you think of when thinking of incense. 

The scent on the burn, however, is rather more attractive. It is a little light, so there is the temptation to waft the smoke in my direction, but that is rarely successful, and it isn't with these sticks either - I get more soft vague smoke aroma than I do exquisite fragrance. But if I let the fragrance do its thing, there is a pleasant sweet musky presence, somewhat woody, which drifts around the room, gently informing and brightening it. It's a warm and attractive scent. More room freshener than aromatherapy, but I'm OK with that. There is an appealing commercial aspect to this. The overall scent is more appealing and rounded than Phool, and does work well as a pleasant room freshener. Plus points for the recycling of temple flowers.     


Date: Aug 2025   Score: 29 
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