Incense In The Wind

Burner Burner - Carhartt jacket incense burner

Saturday, 26 May 2018

HEM White Musk Incense Cones




Another everyday incense cone producing an acceptable pleasant scent ideal for covering up bad odours or simply to freshen a room, or introduce an OK scent. There is a sweet musky scent - nothing really musky, but certainly an awareness of it. There's no big problems with this - it does get hot quite early on, and is not overall as pleasant as the GR Musk I've just burned. Certainly bottom end of the everyday incense, but is not offensive.

This is the first HEM I've burned since I reviewed the Patchouli sticks in July last year.  I have been very dismissive of HEM in the past, but as I said in that Patchouli review, they can make acceptable everyday incense. For me they lie behind other everyday incense companies like GR/SAC, Hari Om, Satya (if they can be considered to be everyday incense - they are also quite divine), Darshan, etc, but are above popular brands such as Juicy Jay, Ancient Wisdom, and Wild Berry.


Date: May 2018   Score: 20

***

Incense cones

HEM Corporation



Friday, 25 May 2018

GR International Musk Incense Cones




I've been burning a fair amount of cones recently. In our house we like to use them in the bathroom / toilet. They are neater than sticks, easier to handle and to dispose of, and take up less space. We keep them in a large bowl by the entrance to the bathroom, and will get through around five a day. Our stock was running low, so I bought some  job lots of standard everyday cones (GR, Hem, Aargee, Satya, etc, not the unbranded or Ashley's Workshop type stuff, which are usually a waste of money, no matter how cheap they are), and have been burning both the cones new to me, and ones I've reviewed previously, prior to tipping the cones into the bathroom bowl. I've been finding that most perfume-dipped cones (which comprise the majority of cones) start off with the perfume scent at the forefront, but then as they burn down so the cone heats up, and the perfume burns off quicker than the core material, and so the core material, be it wood or charcoal paste, tends to show through. The older the cone the more likely the core material is likely to be noticed. The better known companies, given their experience and resources, tend to be better at getting round this problem, and maintaining the perfume scent right to the end. I'm not sure how they do this - a more efficient perfume mix, a better quality core - perhaps higher grade charcoal or wood paste, longer dipping time, more air-tight packaging, quicker distribution and sales - or maybe a combination of all these things. But buying cones from a fast-moving and popular company, keeping them in an air-tight container, and burning them soon after purchase will result in a more satisfactory experience,

Anyway - this GR musk is quite harsh and chemical smelling on the cone, but burns attractively with a reasonably pleasant musky scent. It's not an emotional musky scent - it's slightly sweet, so more pleasant than significant. Acceptable for everyday use, but little more than that. As it burns the scent struggles to keep ahead of the core material, and by the end it loses out slightly, producing a hot scent, which is not vulgar or unpleasant, but has lost what sweet charm there was initially. As such these are fine for the bathroom, where you are going to light them and then walk away. The initial pleasant sweet musky scent lingers, and so keeps the room pleasant, and if you're not in the room as it burns down, there will be no disappointing experience when the fine scent fades and the core material pushes through.


Date: May 2018  Score: 23

***

Incense cones


Musk

Wild Berry Fizzy Pop incense cones




Oh my god this is bad! It's like the smell of burning hair. Good grief! We had to put it outside the house. This is so bad it can't even be used to cover up bad smells, because there ain't many smells this bad, so burning this would just make things worse. Phew!

It smelt OK on the cone - sort of like a child's sour-fruit sweet - a sort of chemical lime scent. I liked it, though I was alone in that, as the others thought it was too chemical and artificial. But the scent on the cone does not prepare you for the experience of what it is like when burned. Gee whiz.


Date: May 2018   Score: -4






OK. Had another go of this. Same cones, so these are two years old. I'd found the pack, and lit it before remembering the experience we had two years ago of it smelling like burning hair. Well, this one doesn't smell of burning hair at all. I suspect that our cone had a bit of hair in it when it was made. As expected with a low quality perfumed incense, most of the scent has evaporated, but there is still enough of the original scent to pick up that it does, indeed, smell like fizzy pop. The scent is, though, quite light, with notes of burning charcoal ( a sort of naked mineral coal dust) mixed in. 

To be fair, this isn't an unpleasant scent, and we clearly just happened to burn a rogue cone two years ago. 

Date: Dec 2020   Score: 17 




***

Wild Berry

Tuesday, 15 May 2018

Balaji Agarbatti Company






The Balaji Agarbatti Company  (BAC) was founded in Bangalore in 1957 by a Mr Gupta, who had previously been involved with the Sri Srinivasa Agarbathi Company in Chintamani near Bangalore which had been formed in the 1920s.  They sell a range of incense sticks and dhoops, a mix of natural/masala and perfumed charcoal, as well as soaps and perfumes.  They have merged with BIC / Panchavati (Bharat Industrial Corporation of Bangalore) forming an alliance, and sharing some operations, while keeping the identities of the two companies separate.  

The two companies had worked together since 2020, and a new company was formed - Bindu Incense Craft Llp, which has shared owners with Balaji, though operates separately.  I have been in correspondence with Ashish Shah, Managing Partner, Balaji, regarding some samples he sent me at the start of 2024, and I have read a few press releases, however I am still unclear on the relationship of Bharat Industrial Corporation (BIC) with Balaji and with Bindu Incense Craft (BIC). All three company names and logos are shown in this press article

Adding to my confusion, Ashish has been in touch to tell me that since May 2024 his partnership in Balaji has been taken over, and - along with Dixit and Nainesh Shah - he is now the owner of BIC. He has also started his own independent incense company, Binndi. 


Website: BalajiIncense.com   FaceBook: Balajiincense  YouTube: Balaji Channel

Reviews

* = review is over five years old so may not be reliable


Balaji Dharma Abhyasa Yoga (M)
Nov 2024 - Score: 50


Dec 2024 - Score: 48


Balaji Prashanth Herbal Flexo Sticks (M)
Feb 2024 - Score: 47


Balaji Signature (PM)
Nov 2024 - Score: 47


Balaji Dharma Dhyaana Yoga (PM)
Nov 2024 - Score: 46


Balaji Red Premium Flora Sticks (M)
Oct 2023 - Score: 46↑


Feb 2024 - Score: 44


Balaji Dharma Jnana Yoga (M)
July 2024 - Score: 42
  

Balaji Bakhoor Premium Incense Sticks (PM)
Oct 2023 - Score: 41


Balaji Escentials Jasmine (PM)
Nov 2024 - Score: 41


Balaji Essentials Cinnamon (M)
March 2024 - Score: 40 


Balaji Pure Sandal Premium Dhoop Sticks (D)
Sept 2023 - Score: 40


Balaji Om Shree Sai (M)
 
Dec 2024 - Score: 32↓↑↓ [Average 33] 




Oct 2023 - Score: 29


Balaji Musk (P)
Oct 2023 - Score: 28


Balaji Royal Bengal Premium Incense Sticks (P)
Nov 2024 - Score: 28= 


Balaji Gem Premium Fragrance Sticks
March 2022 - Score: 26

  
Balaji Bindu Premium Incense Sticks (P)
Nov 2024 - Score: 25↓  


Balaji Bel Phool Premium Incense Sticks (P)
Feb 2024 - Score: 24 


Oct 2023 - Score: 24↓

  
Balaji Holiday Premium Incense Sticks (P)
Feb 2024 - Score: 24

  
Balaji Rose Incense Sticks (P)
Mar 2024 - Score: 24


Balaji Chandan Incense Sticks (P)
Oct 2023 - Score: 23


  
Balaji Heroes of India Patriot Edition (P)
Oct 2023 - Score: 21

 
Jan 2023 - Score: 20


Balaji Passon Natural Incense Sticks Rose
Oct 2021 - Score: 19


Balaji Focus Herbal Sticks
May 2018 - Score: 10*


Scents reviewed: 29
Highest score: 50
Lowest score: 10
Average: 31 
Top five: 47
Overall: 39

[Reviews over five years old are not counted in average score]

Conclusion: A pretty decent producer who make heady and colourful incense for the Indian market, some of which I find delightful, though are probably too rich for most folks in the Western market, so I'm possibly in a minority.  They are, though, wonderfully inconsistent, and can make some rather dry and mean budget stuff along with the expansive and passionate premium stuff.  On the whole I find Balaji one of the best incense makers. Their masala incense is well worth seeking out. 

Interview

In 2023 Ashish Shah of Balaji got in touch after reading IncenseInTheWind, and sent a bunch of incense to review. I asked a few questions - here are the responses:

Do you create and make your own perfumes?
Yes. We have over 800-1000 different kinds of Aroma chemicals. essential oils, resins which are used in our blend on a daily basis

Do you prefer to use man-made perfumes or essential oils? Is the choice dictated by cost, ease of use, or consistency and quality of scent?
Man-made perfumes are more stable and consistent. Also economical than the essential oils. Essential oil quality is not consistent due to the harvest process and season.
Our selection process for the scent is largely driven by the demand for the product- if a market requires high quality scent, we use the right source of our ingredients. We also have markets where cost is a big factor. Of course quality is controlled not to deteriorate the brand name in search for sales

Which would you regard as most important to you - the scents you use, or the binders and fixatives?
Scents

Do you use halmaddi? If so, from where do you source it?
Yes, we use it for a handrolled incense in the premium segment, we source it from the govt. authorised vendors with valid certifications.

Roughly how many employees do you have?
We have around 200 workers employed directly with us - 60-70% of them are women from rural areas

Where would you place yourself in a) the domestic market, and b) the international market?
Domestic market - good presence in most parts of the country. established as a brand that manufactures premium products.
International market - we started taking interest in direct export since 2018. previously our goods were exported by some exporters based in Mumbai and Delhi


GR Rose Incense Cones




This is in the GR (previously GR International) Exotic New Fragrance range. There's an initial very pleasing rose scent. Nothing especially profound, but clearly floral, slightly sweet, and reasonably attractive. The response was positive here. As it burns so the core material - which appears to be a blend of charcoal dust and wood dust - gets hot and the volatile rose perfume gets burned away leaving just the smell of the core material, which is common to all cheap perfume-dipped incenses.  So after a positive start as an everyday floral incense this fizzles away into toilet cleaner incense.

I learned recently that GR is the same company as SAC.  This makes sense as they are very similar. I reviewed SAC Rose cones  in March 2017, and concluded they were toilet cleaner material rather than every day incense.  Ah look - I just found that I reviewed GR International Rose cones in April 2013. That's five years ago! And my comments then were very similar to today, though I was a little more tolerant back the, and scored it 23, as a bottom end everyday incense.

Date:  May 2018   Score: 19

***

Incense cones


Monday, 7 May 2018

Balaji Om Shree Sai Natural / Premium Incense Sticks

       
Fourth review  - scroll down for earlier

Machine extruded charcoal masala paste on a red coloured bamboo splint, and then coated in a perfumed melnoorva/masala powder.  Scent on the stick is damp, mouldy, volatile, slightly off-putting. Scent on the burn is generic masala incense - kinda prickly (I don't know what causes that, but I associate it with using halmaddi in the mix). It's heady and typically Indian and Balaji. The scent centres on sandalwood. A sort of damp sandalwood. The scent is occasionally smoky. It's an acceptable burn - it makes itself known, but there's nothing clear here, other than the generic woody masala incense scent, so there's little joy in the scent. But it's not offensive, and it works quite well on its own terms. 


Date: Dec 2024    Score: 32
Average of four reviews: 33


Third review

A makeover and relaunch for Balaji's Om Shree Sai. The deliberate association with  Sri Sai Flora Fluxo, the original flora/fluxo incense, has been replaced with original styling, and a softer pack colouring. Even the name has been altered, such that there could be some misunderstandings regarding the name. The "Om" is placed in Devanagari script just behind the lettering of Shree Sai, and in a different colour, such that it may appear more of a presence or invocation of the Divine, rather than a part of the incense name. It gives weight to Om's significance. Though places an uncertainty in the reader (at least this reader), as to if it is intended to be part of the name.  Initially I did not recognise it as the incense I had previously reviewed because of the new stylings, including changing the descriptor from Natural Incense Sticks to Premium Incense Sticks, but then I clicked, and realised it was the same incense in a new package.  I may have some left from the original red pack, and if I have, then I'll dig it out at some point and do a head to head, to see if there's any difference.  In the meantime....

This is a typically Balaji incense - very heady and Indian. There is a perfumed scent on the stick - fairly chemical, and vaguely unpleasant, but not actually ugly. Tobacco, damp, sweaty leather, rose, sandalwood. The stick appears to be machine extruded, and then hand-rolled in brown melnoorva powder. When lit it burns with a hungry flame, producing some black smoke.  The scent on the burn is way more pleasant than that on the stick. It's quite earthy, woody, a bit dry and prickly, with a sense of the warm wool aroma I associate with halmaddi. As the paste is formulated for a machine extrusion, the ash remains firm and intact for long periods - it may even be possible for the whole stick to burn, leaving the ash intact to the end.  

I like this incense. It's warm and traditional, with those earthy, woody notes combining with a rose-like floral. There's a calming and cleansing nature to it. I feel this is an incense to use as a smudge around the house - you can put a stick in the centre of the house and let the scent permeate everywhere, or you can walk around doing joss-stick smudging. I like doing that - I like to create little smoke rings by jerking an incense stick upwards, and then make another ring to go through the first. I try to make a third to then go through that, but haven't yet succeeded.  


Date: March 2024   Score: 34 
Average of four reviews: 33



Second review

A masala style incense - a dry, soft, crumbly woody, fragrant paste has been beautifully hand-rolled onto a machine-cut pink-dyed bamboo splint, and then covered in a melnoorva powder to prevent the sticks from gluing together as they dry. Fragrant oils have been used in the mix, and it is the oils that deliver a lot of the scent. 

The scent on the stick is vague sandalwood, wool, some warmth, some cool floral, some volatility - it's neither inviting nor off-putting. There is an awareness of fragrant oils, but they are not yet making themselves fully known. The aroma is bold enough, it's the specific identity or general character of the aroma that is not fully known.   

 

It burns rather quickly and hot, leaving a long clinging trail of ash that waits ages before falling. The scent on the burn is still vague, but certainly falls within the flora fluxo style - a bold mesh of sandalwood and floral. It has a warm woody base, with the medium sharp, moderately fresh melange  of floral scents that don't quite settle on any particular flower, and don't quite give a sense of perfume, or lightness, or outdoors garden joy, but which can be said, yes, to be floral. There are sharp notes in the scent; not unpleasant, but not exactly uplifting. There's some awareness of smoke in the scent.

This is a bold, though not too assertive incense, that warms the house in a reasonably pleasant matter, but never really fully delights.  I guess, on the whole, it's a decent enough incense, which fits in with the flora fluxo style in a less heady or less overbearing manner. It doesn't go anywhere; despite - or perhaps because of - the mix of floral oils, so remains a vague okayish scent. Not top level certainly, but quite acceptable as a warm, harmless vaguely floral background scent. Borderline decent and everyday average.  It does have a pleasant after scent which sustains to the next day - a reassuring "Indian incense" scent, which I quite like. 


Date: March 2023   Score:  31 
Average of four reviews: 33


First review

There is a base paste, which appears to be perfumed in itself, and contains a mix of charcoal and wood pastes and any dried fragrant ingredients. That paste is rolled in a wood powder that clings to the mixture. The aroma is quite muscular - big base wood notes, with some citric highs, and a floral mid range. There isn't much subtly here, and there is nothing particularly fine. This is all about the weight, and the impact. It's not aggressive - that isn't the impact - the impact is the heady heaviness of the incense. The grinding mix of wood and florals, the heat and the warmth. It's like going into a floral hot house in the height of summer. This is clearly a copy of Sri Sai Flora Fluxo, the name, the packaging, and the scent, are all based on that original fluxo incense. Another copy is  Hari Om's Fluxo, which on a comparison we here slightly preferred. I haven't yet set up an aroma challenge on all three, but I will do. I suspect, at the moment, that this Balaji will come out as favourite because it's not quite as heavy as Sri Sai Flora, and has more fragrances than the Hari Om. But it'll all come down to personal taste - the three are burning in the same direction.


Date: May 2018   Score: 35