Incense in The Wind: BIC / Panchavati

Wednesday, 10 January 2024

BIC / Panchavati

BIC (Bharat Industrial Corporation) is an incense house based in Bangalore, which was established in 1965. Their most famous and notable product is the BIC Panchavati Dhoop Stick, which I've had in the Top Drawer of my Best Rated Incense list for some years. BIC got in touch last year, because they had read that I liked the Panchavati, and sent me a bundle of their incense to review. I've been mostly working my way through the perfumed incense, though intend this year to investigate the more interesting luxury boxes and masala offerings. This page, till then, is a place-holder.

BIC (Bharat Industrial Corporation) got together with Balaji to form an alliance. The two companies had already worked together since 2020, and a new company was formed - Bindu Incense Craft Llp, which has shared owners with Balaji, though operates separately. I have been in correspondence with Ashish Shah, Managing Partner, Balaji, regarding some samples he sent me at the start of 2024, and I have read a few press releases, however I am still unclear on the relationship of Bharat Industrial Corporation (BIC) with Balaji and with Bindu Incense Craft (BIC). All three company names and logos are shown in this press article.

Adding to my confusion, Ashish has been in touch to tell me that since May 2024 his partnership in Balaji has been taken over, and - along with Dixit and Nainesh Shah - he is now the owner of BIC. He has also started his own independent incense company, Binndi.

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