BIC (Bharat Industrial Corporation) is an incense house based in Bangalore, which was established in 1965. They are popular and successful, with good exports - mainly as a mass-market room-freshener incense house, along similar lines to HEM (though they also do decent perfumed-masala, such as Devasthanam). Their main product is the delightful Panchavati Dhoop Stick. They no longer make or design their own incense - since 2020, a separate company, owned by Balaji, and sharing the same initials, Bindu Incense Craft, was set up to make and distribute incense for BIC. Ashish Shah, the nose behind many of Balaji's best scents, is now in charge of Bindu Incense Craft, and has been developing new scents for BIC.
Little Angels is part of a big bundle of samples that was sent to me a year or two back, which until now I hadn't got around to reviewing. It's a hex box of perfumed sticks, much in the manner of HEM. The blurb on the packet says "To please and strengthen your guardian angel!". The cold throw scent on the stick is mild but sharp and brilliant florals inclining toward violets, with a touch of powdery aldehydes. It's pleasant, familiar, and as expected.
The scent on the burn is gentle and sweetly floral. It's a pleasant everyday room freshener. I'd like it to be doing a bit more, but it is quite acceptable as it is - perhaps suitable for a feminine bedroom on a sunny Sunday morning.
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