Scent on the stick is lovely - candy sweet. It's like Juicy Fruit chewing gum. There are hints of banana and pineapple with a subtle base of sandalwood. There are some floral touches as well, though not well defined - just a sense of light "floral". I find it an attractive promise. The stick is a machine extruded wood powder paste impregnated with the perfume. I'm now getting more bubblegum fragrance than Juicy Fruit. It is, though, more of a fruit fragrance than rose, even though there is an awareness of floral notes.
The scent on the burn is mild, and touched with the smell of smouldering paper from the use of wood powder instead of charcoal. It is somewhat reminiscent of Asian incense, especially Chinese. It does gently inform the room with a light and delicate fragrance; though the overall impact is so modest that it's not an incense I'm inclined to reach for to burn in the house. I've looked at my previous reviews and note that in December last year I said I would put it out in the outhouse, but clearly I didn't get around to doing that. I'm OK with this being an everyday house incense, though because it is so mild it's not one I'll likely be using often.
Date: Sept 2025 Score: 25
Machine extruded perfumed incense stick. Rather fruity aroma on the stick - cherry. Mild florals - light petals of rose and jasmine. The scent on the burn is weak. There's wood, but little of the pleasant top notes from the stick. Wood powder has been used instead of charcoal, so this has some of that smouldering paper smell that tends to come with perfumed wood powder incense sticks. This is not offensive - some pretty top notes come through, but there's not much here to like. I'm putting this in the outhouse to keep the cats company when they are eating.
Date: Dec 2024 Score: 20
I've been slowly working my way through a bundle of Aromatika Ace Scents I picked up on Amazon a little while ago, updating reviews I did back in 2015, and reviewing scents in the range I'd not yet burned. I just have this Rose and a Palo Santo left, and I have been moderately pleased with these sticks. They are not what I understand as masala, though to be honest I'm not entirely clear on what Indian incense houses expect buyers to understand when they use that term, other than to say that an incense termed "masala" will be of a higher quality in some way than the standard everyday perfumed incense. I think different incense houses will have different understandings of the terms masala, same as they have different understandings of terms such as flora and natural. Anyway, in my experience with the Ace Scents range, they are to me a perfumed incense, using well made but clearly synthetic scents. They are not a budget incense, but nor are they a connoisseur's incense, they are essentially a decent quality everyday room freshener incense. And I'm fine with that. Some of the scents I like more than others, and that will be purely down to individual preference.
Rose is one of those scents that if you ask me, I would say is not my favourite. It's not a scent that is cool with a sense of style and sophistication. Yet, when I look at the rose incenses I have burned, I find that on average I enjoy rose, and a good number are among my all time favourite incenses. It is a popular and classic scent for good reason.
Anyway, the scent on the stick is sweet and perfumed and fresh, with little bubblegum notes - some jasmine, some peach, some candy sugar, and some Turkish delight rose. It's attractive and moreish - I want to keep sniffing! As is common with perfumed incense (though less dramatically so the better the quality of the perfume and formulation used) the scent on the burn is not as attractive as the scent on the stick; however, it does remain very appealing with most of the sweet floral features on the stick. It's a soft, subtle, and gently beguiling fragrance. Nice.
Date: March 2024 Score: 34
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