I read about Amritha Original on Ratnagandh - I was taken by Vid's enthusiasm for the product, and that it was a Sri Lanka incense. I've only reviewed one other Sri Lanka incense -
D'Las Aura Jasmine, back in 2017. I bought a bunch from Ceylon Supermarket - prices are a little higher than average for perfumed incense, and the company replaced two boxes with substitutes without consulting me, so I have two Floral and two Gia when I only wanted one of each. I have written to them asking them to either complete my order, or to refund me the £2.43 per packet.
I have burned a stick from each of the six packs I have received. The general impression is of fairly heady perfumed incense - quite floral with touches of fruit. Nothing stood out as being of special interest, but the overall impression was acceptable for those, like me, who have a soft spot for decent quality everyday perfumed incense. They remind me of Moksh - bright, bold, highly fragrant synthetic room fresheners.
Amritha is the incense brand of E B Creasy, a long standing large Sri Lanka company (founded in 1878) which sells a range of products and services. Creasy took over another long standing Sri Lanka company, Darley Butler, in 1967, and both names appear on the packaging. The incense is very much in the Indian tradition; which is appropriate as Sri Lanka (formally Ceylon) is an island country very close to India, and was at one time joined by a natural land bridge, Adam's Bridge - believed by some to be crossed by Adam after he was expelled from Eden.
D'Las Aura Jasmine, back in 2017. I bought a bunch from Ceylon Supermarket - prices are a little higher than average for perfumed incense, and the company replaced two boxes with substitutes without consulting me, so I have two Floral and two Gia when I only wanted one of each. I have written to them asking them to either complete my order, or to refund me the £2.43 per packet.
I have burned a stick from each of the six packs I have received. The general impression is of fairly heady perfumed incense - quite floral with touches of fruit. Nothing stood out as being of special interest, but the overall impression was acceptable for those, like me, who have a soft spot for decent quality everyday perfumed incense. They remind me of Moksh - bright, bold, highly fragrant synthetic room fresheners.
Amritha is the incense brand of E B Creasy, a long standing large Sri Lanka company (founded in 1878) which sells a range of products and services. Creasy took over another long standing Sri Lanka company, Darley Butler, in 1967, and both names appear on the packaging. The incense is very much in the Indian tradition; which is appropriate as Sri Lanka (formally Ceylon) is an island country very close to India, and was at one time joined by a natural land bridge, Adam's Bridge - believed by some to be crossed by Adam after he was expelled from Eden.
The sticks are machine extruded onto machine cut bamboo splints. There is a highly fragrant synthetic scent of citric fruits and heady florals - quite bright, high notes, some alcohol chemicals, some interesting earthy herbs and woods to ground the flying top notes. It is quite attention catching, quite brash and bold, and will be hated by anyone who likes masala or natural incense. It reminds me of Lady Esquire shoe conditioner, which contained Tetrachloroethylene - a substance with a narcotic effect when inhaled. The volatility of the fragrance is such that it can inform a small room quite easily without even being lit.
The burn is steady and even - typical of machine extruded incense, though also indicating that the recipe composition is appropriate. These are well made, professional sticks. The scent quickly fills the room and spreads around the house. A sweet though sharp scent - a reasonably refreshing, uplifting scent. Clearly synthetic, everyday, low cost; though quite pleasing. A good room freshener.
Sri Lanka has, by one report, something like 92 incense suppliers, including Cycle Suwanda, a branch of Ranga Rao. E B Creasy are listed as being fourth, with exports to Australia and the UK. Amritha is imported into the UK by Universal Suppliers Ltd, who have a specialised Sri Lanka unit - UK Pola, who I now discover sell Amritha packs for 99p instead of Ceylon Supermarket's £2.43. Grrr.
The burn is steady and even - typical of machine extruded incense, though also indicating that the recipe composition is appropriate. These are well made, professional sticks. The scent quickly fills the room and spreads around the house. A sweet though sharp scent - a reasonably refreshing, uplifting scent. Clearly synthetic, everyday, low cost; though quite pleasing. A good room freshener.
Sri Lanka has, by one report, something like 92 incense suppliers, including Cycle Suwanda, a branch of Ranga Rao. E B Creasy are listed as being fourth, with exports to Australia and the UK. Amritha is imported into the UK by Universal Suppliers Ltd, who have a specialised Sri Lanka unit - UK Pola, who I now discover sell Amritha packs for 99p instead of Ceylon Supermarket's £2.43. Grrr.
Anyway - Amritha Original is a bright, bold, and attractive everyday synthetic room freshener. I like it.
Date: Aug 2024 Score: 36
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I’m glad you liked it. Ceylon supermarket did a very bad job when giving out your incenses. I have recently got Amritha’s Sandalwood and I did not like them as much as the Original- it was like a very bad synthetic sandalwood air freshener. Which Amritha incenses you ordered got replaced by Gia and floral?
ReplyDelete4-in-1 and Sandalwood. The company have got back to me, and said they are looking into it. They charge £2.43 per pack, while everywhere else I have since looked, charges 99p, which is an appropriate amount. At 99p they are making an OK profit. At £2.43 they are taking the piss.
DeleteThat’s bad. In metaphysical shops, they sell Goloka 15 g incenses for 20dhs here in Dubai and you can get the same Goloka incenses for 5-10 dhs in temples and brands for less stores here in Dubai.
DeleteThere will always be folks who wish to push the profit a little too far. Same as there will always be folks who steal, who lie, who cheat, and who rape and abuse women. Thankfully the bulk of humanity are decent. It's depressing to come upon the few who are not decent, but, thankfully, they are not truly representative of the bulk of humanity.
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