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| Second review - scroll down for earlier |
I speculated in May last year (2025) that Pinkesh Parikh of Sai Handicrafts in Hitchin was sourcing his incense from Vrindavan (and maybe he is); however since then I've learned that the incense sold in Vrindavan is sourced from incense houses across India, including from
Pune. A few months ago Brief Chemistry sent me some sticks he had bought from three different sources (Sai Handicraft,
Pilgrims Fair Trade as a
Pushkar Incense, and
Vrindavan Bazaar) with three different names which he felt were all the same incense. I agree with him. The incenses are Pushkar Incense Ruhe Oud, Vrindavan Bazaar Ruhe Oud, Vrindavan Bazaar Blue Lotus, and this Sai Handicrafts Oudh.
The scent on the stick is rich, oily, resinous, aged wood, with some waxy jasmine floral notes and a gentle aldehyde sparkle in the nose. It's lovely. The scent notes in the accord are perhaps grouped too close together for my taste, but I do find it a compelling draw. The sample that Brief Chemistry sent is a tad fresher, richer, stronger than my Sai Oudh, and the other samples, but the accord is the same.
The scent on the burn is beautiful. Softer and more rounded than the cold throw scent on the stick. A tasty blend of aged woods, heady oils, and florals - mostly, for me, hovering around waxy jasmine. Some patchouli in the mix. Some fresh cut grass. The scent of marijuana on the breeze during a Seventies rock festival. Yeah, it's lovely. Moved the score a tad down from may last year as I would prefer the accord to be wider with more contrasts.
Still available from
Sai Handicrafts at only £2.00 for approx 20gms. A genuine bargain.
Date: Feb 2026 Score: 44
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| First review |
Sweet, sultry, musky, woody. Yummy. The Asian agarwood (oudh) incense I've had hasn't yet approached the richness and depth of Middle-Eastern or Indian versions of oudh. Asian oudh is generally minimalist and dry, even rough. Middle-Eastern and Indian tends to be soft and warm like velvet with a delicious sexiness. I am not entirely certain of the reasons for this difference, but I can speculate, and others can speculate. Powdered wood is preferred in Asia (usually Japan, China, Korea, Thailand, and Vietnam), while oils are preferred in India and the Middle-East - and oils are rich and intense. Heady incense is preferred in India and the Middle-East. Restraint is preferred in Asia (well, traditionally in Japan - though the most commercially successful incenses sold in Japan in modern times are incenses made in India). Synthetics are more widely accepted in India (and synthetics can deliver the essential character of a fragrance as a reasonable cost), while in Asia there is a greater focus on natural - which puts financial pressure on the incense maker, which can only be realistically resolved by a high retail price or by using cheaper natural ingredients, such as powdered agarwood which has little fragrance. Other speculations are available from your local store.
Sai Handicrafts is based in the Home Counties of England, and is owned by Pinkesh Parikh. He sells at festivals during the season, and at Hitchin Market in Hertfordshire the rest of the time. He also has a website,
Sai Handicrafts, where all the Indian goods he imports - bells, hangings, and crystals as well as incense, can be bought. Pinkesh told me he made the incense himself, but I suspect that was just a tease, because the style, quality, and price of the incense he sells is very reminiscent of incense made and sold in the holy city of
Vrindavan in northern India, such as by
Vrindavan Bazaar and
Rasbihari Lal & Sons. If you're in the UK, buying from Sai Handicrafts is going to be quicker, cheaper, and easier than buying from a trader in Vrindavan. I am not 100% certain all the incense is made in Vrindavan, but it is very similar. I will sit down and do a side by side comparison one day. For now, it is just a comment that the incense is similar, and worth exploring if you like Vrindavan incense.
The scent on the stick is earthy - rich, damp soil touched with barnyard and infused with sandalwood and dark magic. Sinister and compelling and dangerously attractive. The scent on the burn echoes that on the stick though with sultry sweetness and wisps of florals and honey. This is a gorgeous incense - cheap as chips and easily available in the UK. There's no gamble involved in trying this out, and the potential is for a huge reward if you like hand-rolled artisanal incense rich with oils.
Available from
Sai Handicrafts at £2.00 for approx 20gms. Only ships in the UK.
Date: May 2025 Score: 46
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