Incense In The Wind

Radiating Incense In The Wind - a painting by Hai Linh Le

Friday 18 March 2022

Patanjali Aastha Agarbatti Jasmine

Patanjali's Aastha is, apparently, one of the top incense brands in India.  That means, inevitably, that the bulk of their output will be budget everyday perfumed-charcoal incense. Patanjali is a general goods brand. It is not clear, though it is probable, that Patanjali don't make the Aastha incense themselves, but commission it from others. I have asked, though I'm not certain I will get a clear answer. 

We did a Jasmine v Jasmine burn off earlier this year. To be fair the results were in a fairly narrow band, with 25 being the average. Our comments: "Initially we found this attractive with a sweet, jammy, fun, bright floral scent.  But  after a while we found it a little soapy, and then a little vague. While floral, there isn't a distinctive jasmine aroma to it, and after it settles it just becomes a vague perfumed-charcoal scent. Faintly and vaguely pleasant, but not distinctive. Score: 24" I would largely agree with the view burning this stick today, though feel that the positive aspects we noted then somewhat outweigh the negative ones. This is OK. Clean, fresh, uplifting. It has a jasmine scent. It's OK. 


Date: Oct 2023   Score: 27 





"Exquisite, Soothing & Lasting Aroma". Well, that's not exactly been my experience. I bought four Patanjali incense online because I'd read that the brand is one of the top five popular incense brands in India. All have been machine made perfumed incense of little imagination, thought, or quality, though they have been professionally made. I have, to be fair, had worse. At least they do have clean scents which are not offensive, though they have all been clearly artificial. The Rose I did not get on with at all, and I am having a similar, though lesser, struggle with this Jasmine. 

Patanjali are not for me. The incense brand name Aastha means hope or faith; the blurb on the back says: "Patanjali Aastha Pooja products are made from best quality ingredients & aimed at creating a divine atmosphere. It helps the devotee to keep the connection between Aatma (inner soul) & Parmatma (almighty God) intact." So be it. All nonsense. 

There is a sharp scent of artificial jasmine. It's not good. Borderline rubbish. 

 
Date: March 2022    Score: 19 
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