HEM Rain Forest

 

Straightforward machine-extruded perfumed-charcoal room freshener incense. There's no pretence about this. This is an everyday incense using synthetic scents. HEM develop their own scents in-house. They are common, everyday, popular scents. They tend to project, disperse, and sustain well. Some of the scents I like. Some I don't like. Ho hum - it is what it is. For what they do, they do it well, and are one of the leading perfumed-charcoal incense companies in the world (though have been challenged domestically in recent years by newer companies such as Moksh, Zed Black, and Mangaldeep).  I'm not a fan, but they are cheap and cheerful, and some of the scents I have really enjoyed, such as Frankincense Myrrh. They are now producing a perfumed-masala range, which is very decent (though some suspect that HEM are not making the masala incense themselves). 

Anyway, the scent on the stick is very chemical. HEM typically have made little effort over the years to make the cool scent on the stick attractive. I think they concentrate on the warm scent during the burn. Perhaps that saves them money. Or perhaps they just don't care. Anyway, this has the smell of a toilet cleaner. There are a few other incenses which use the "Rain Forest" name, and they tend to be floral, pine, woodsy. It's a fairly common room-freshener scent. It's not a scent that has attracted me in the past, and this one doesn't today. It's a fairly modest scent on the burn - easily missed. Vague distant pine, and a sense of medicinal green. Ho hum. Not my thing. But largely inoffensive. Good for the toilet or the outhouse.  

Date: April 2020   Score:  22

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HEM Corporation