Incense In The Wind

Radiating Incense In The Wind - a painting by Hai Linh Le

Thursday 8 February 2024

Nikhil's Nature's Blessings White Musk

 


Nikhil's of Bangalore produce acceptable everyday perfumed incense and decent masala. Nothing special or heavenly, but good stuff for burning around the house at bargain prices. This is "Nature's Blessings," Nikhil's everyday machine-extruded perfumed-charcoal series of low cost everyday room freshener incense. Ordinary stuff. Cheap to make, and sells by the bucket load. Incense like this is made to a budget, but get the budget and the marketing right and an incense company can make a fortune. The packets are a decent oblong size, and attractively presented with flowers to represent each fragrance, which are single-scent, and the most popular scents - jasmine, sandal, rose, lavender, etc. Each packet is sold as 16g, and contains around 11 sticks. The domestic price (in India) is 15 Rupees - about 15p. These packs can be bought in the UK for around 89p

This pack is White Musk. The "white" in the name identifies it as a synthetic musk. No musk scent is genuine these days as it comes from animals, and involves their slaughter. But some of the better substitutes are made from musk mallow, such as the White Musk Mallow.  This particular musk smells synthetic, and smells more like jasmine than musk. The scent on the stick is chemical, volatile, shoe polish, vague, fresh mud, not great - just about acceptable.  The scent on the burn wanders round, and does nothing for me. There's nothing natural or plant like in the scent, despite the image of White Musk Mallow on the packet. 

This is not offensive, but it's not attractive either. Fairly heady, and unwantedly so.  And not on target for the scent it's supposed to be. On a par with Mangaldeep MograBIC Lemon Incense, and Tulasi Coconut


Date: Feb 2024    Score:  18 
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Nikhil's Products of Bangalore


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